Open to opportunities

Animesh Kumar

@animeshkumar1

I am a results-driven digital marketing and ad-operations specialist with strong analytics and campaign management skills.

New Zealand

Message

What I'm looking for

I'm seeking a digital marketing or ad-operations role where I can lead campaign strategy and execution, apply analytics-driven optimization and CRO, manage cross-functional teams, and contribute to measurable revenue growth in a collaborative company.

I am a detail-oriented digital marketing manager with extensive ad-operations experience across APAC, India, and global markets.

I have led ad trafficking and delivery for CPM/CPL/CPR campaigns, managed yearly ad spend budgeting, and ensured zero deviations by executing campaigns per RO/IO while coordinating invoicing and sales booking with finance. I was recognized with internal awards, including a Rising Star award and Employee of the Quarter.

I specialize in analytics-driven optimization using Google Analytics, Google Ad Manager, Google Tag Manager, and multiple ad servers (AppNexus, Direct Track, MediaMind, Marin). My strengths include campaign setup and tracking, conversion rate optimization (CRO), reporting (MIS), and coordinating cross-functional and global client teams.

I bring a pragmatic, client-focused approach and seek to apply my campaign management, media buying, and team leadership skills to drive measurable growth and operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Fresh Food Supervisor

Current

Woolworths

Mar 2024 - Present (1 year 5 months)

Managed the fresh food team, ensuring product quality and safety while conducting monthly stocktakes and inventory adjustments. Led the department in the manager's absence and championed health and food safety practices.

Team Leadership Inventory Management Food Safety Customer Service Team Supervision

Current

Digital Marketing Consultant

Current

Webosaurus Ltd. & BEdigitech Ltd.

May 2020 - Present (5 years 3 months)

Built a custom publisher network and managed end-to-end campaign setup, lead delivery and monthly sales bookings for global clients. Oversaw yearly ad spend budgeting, financial reporting and client coordination.

Campaign Management Google Analytics Ad Operations Budgeting Invoicing

Manager, Digital Marketing

Autoportal

Dec 2018 - Mar 2020 (1 year 3 months)

Steered strategic campaign execution across media and social channels and maintained zero deviations by executing campaigns per RO/IO. Managed MIS reporting, client delivery confirmations, invoicing and sales bookings with finance.

Ad Operations Campaign Execution RO IO Compliance Budgeting Google Analytics Invoicing

Associate Manager, Ad Operations

Monster.com Pvt. Ltd.

May 2014 - Sep 2018 (4 years 4 months)

Oversaw ad trafficking and display delivery for CPM/CPL/CPR campaigns, ensuring 100% process adherence and resolving reporting discrepancies. Managed audience selection, yearly ad spend planning and MIS reporting to meet client expectations.

Ad Trafficking Display Advertising Campaign Optimization RO IO Compliance Audience Targeting Client Servicing

Assistant Manager, Ad Ops

SVG Media

Sep 2011 - May 2014 (2 years 8 months)

Administered ad trafficking, pixel implementation, DMP and publisher portals while supporting client servicing and monthly sales booking with finance. Managed reporting and campaign distribution across ad servers.

Ad Trafficking Google Tag Manager Reporting

Team Coordinator

Merchant Solutions

Dec 2008 - Sep 2011 (2 years 9 months)

Managed KYC and merchant onboarding for APAC, maintained merchant accounts and produced weekly and monthly financial statements. Resolved financial disputes and supported account maintenance across the region.

KYC Account Management Financial Reporting Dispute Resolution APAC Operations

Team Member

Bank of America

Aug 2006 - Nov 2008 (2 years 3 months)

Performed underwriting and account maintenance for merchant accounts, managed processor changes and produced weekly/monthly account statements. Resolved transactional disputes and handled additions/removals of card types.

Underwriting