Looking for a job

Angel Rivas

@angelrivas

Email marketing professional at Betsson who delivered iGaming retention campaigns and tested messaging, timing, and targeting.

Spain

Message

What I'm looking for

I'm seeking to transfer my campaign execution, segmentation, personalisation, and performance analysis experience to Rove Concepts’ email and lifecycle marketing team.

At Betsson, I delivered email, SMS, and push campaigns using Salesforce and XtremePush, and managed the CRM calendar. I used customer behaviour, activity, and value to shape segments for more relevant retention communications.

I identified optimisation opportunities through engagement analysis and A/B tests of messaging, timing, and targeting. At Kwiff Ltd and Condor Gaming, I supported lifecycle initiatives and used campaign findings to inform future CRM activity.

Experience

Work history, roles, and key accomplishments

Senior CRM Coordinator

Betsson

Jan 2024 - Jul 2026 (2 years 6 months)

Delivered email, SMS and push campaigns using Salesforce and XtremePush, managing campaign execution and the CRM calendar. Enabled more relevant retention communications through customer segments and identified optimisation opportunities through engagement analysis and A/B tests.

Salesforce Marketing Cloud XtremePush Email Marketing SMS Marketing Push Notifications Segmentation A B Testing Campaign Management Quality Assurance Cross Functional Collaboration

CRM Manager

Kwiff Ltd

Jan 2022 - Jan 2023 (1 year)

Managed daily CRM operations, combining campaign setup and execution with reporting and quality control. Improved personalisation through segmentation refinement and supported automated and ad-hoc lifecycle marketing initiatives.

CRM Operations Campaign Management Segmentation Personalization Reporting Quality Control Lifecycle Marketing

CRM Executive

Condor Gaming

Jan 2020 - Jan 2022 (2 years)

Delivered customer retention and engagement campaigns by planning CRM activity and coordinating execution across teams. Turned customer behaviour and campaign KPI findings into insights for future CRM activity and optimisation.

CRM Campaign Planning Customer Retention Engagement Data Analysis KPI Reporting