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David Taylor

@davidtaylor1

I lead CRM transformation, lifecycle automation, and retention programmes across iGaming, SaaS, and technology businesses.

Spain
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What I'm looking for

I'm looking to lead CRM transformation, platform implementation, lifecycle automation, and customer retention initiatives in fast-paced iGaming, SaaS, technology, or digital environments.

I lead CRM technology and customer engagement initiatives that strengthen retention, lifecycle automation, and operational efficiency across iGaming, SaaS, technology, telecommunications, and digital environments.

At Rhino Entertainment, I lead the integration, optimisation, and evolution of the CRM technology stack, managing customer engagement projects from planning through implementation. I coordinate CRM, product, and technology stakeholders while improving lifecycle and retention processes.

Previously at Games Global, I led Microsoft Dynamics 365 CRM implementation and optimisation projects, including workflows, dashboards, automation, integrations, and roadmap planning.

I've also delivered global CRM campaigns at Publicis Groupe, built cross-sell strategies at LeoVegas Group, and led automated retention and behavioural-trigger programmes at William Hill.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

RD

Reading College of Art & Design

Higher National Diploma, Moving Images

Completed an HND in Moving Images, focusing on the technical and creative aspects of visual media production.

ES

E.I.I Japanese Language School

Language Studies, Japanese Language

Studied Japanese language, developing proficiency in communication and cultural understanding.

Tech stack

Software and tools used professionally

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