Open to opportunities

Angeliana Escalona

@angelianaescalona

Bilingual copywriter & content writer specializing in SEO, lead generation, conversions, and performance-driven optimization.

Argentina

Message

What I'm looking for

I’m looking for a role where I can build SEO-focused content strategies, collaborate with cross-functional teams, and use performance analysis to continuously improve rankings, digital channels, and qualified lead generation.

I’m a bilingual copywriter & content marketing and SEO analyst focused on building long-term text strategies that grow digital channels, improve brand visibility, generate leads, and achieve conversions. I’ve worked across B2C and B2B environments in the US, Spain, and Latin America, collaborating with interdisciplinary teams and agencies.

In my freelance and in-house roles, I research keywords, audience insights, and trends to create platform-specific content like web pages, blogs, newsletters, technical manuals, press releases, and scripts. Using frameworks like Google E-E-A-T, storytelling, PAS, AIDA, among others.

Experience

Work history, roles, and key accomplishments

Freelance SEO Content Writer

International Association Professional Writers & Editors

Jan 2023 - Jan 2026 (3 years)

Researched, planned, and created SEO-focused web, social, email, and newsletter content, including technical writing and press materials. Identified keywords and topic trends and applied platform-appropriate content structures and reporting for ongoing visibility improvements.

SEO Keyword Research Content Strategy Web Content Writing Social Media Content Email Marketing Newsletter Writing Press Materials FAQs E E A T Storytelling performance reporting Content Optimization

SEO Content Writer

Publicis Groupe

Aug 2024 - Jan 2025 (5 months)

Contributed to a content team developing and optimizing English blog articles for a global hospitality brand with SEO alignment. Adapted brand voice and analyzed audience response to iterate on creative approaches.

SEO Content Writing Brand Voice

Content Manager & SEO Specialist

Santana Sales Group

Mar 2022 - Aug 2024 (2 years 5 months)

Planned, executed, and optimized content and SEO strategy to support demand generation, digital positioning, and lead generation. Managed multi-channel content and wrote promotional materials, while planning Google Ads and Meta Ads and using performance metrics to optimize acquisition.

Content Marketing Strategy SEO Strategy Demand Generation Lead Generation Google my business LinkedIn Instagram Facebook Email Marketing WhatsApp Marketing Copywriting Promotional Materials Google Ads Meta Ads Performance Analytics KPI Tracking User Behavior Analysis

Content Writer & SEO Specialist

Agencia Piña Colada

Aug 2020 - Aug 2023 (3 years)

Participated in planning and executing content and SEO strategies for B2B and B2C clients, focusing on organic growth and long-term digital performance. Wrote SEO-focused content across channels and implemented on-page and off-page SEO, improving organic traffic and blog engagement metrics.

SEO On Page SEO Off Page SEO Content Marketing Strategy Blog Writing Script Writing Social Media Content Performance Improvement