At Known Online, I managed and optimized e-commerce architecture on VTEX and Magento. I analyzed user behavior with Microsoft Clarity and evaluated A/B experiments to improve UX and commercial performance.
I also created Python workflows using OpenAI APIs and GPT-4 to optimize content at scale. I presented monthly performance reports in Looker Studio and Excel to support decision-making.
At Start University, I managed multiple educational websites across Latin America, increasing organic traffic by 20%. I optimized more than 100 articles and links, raising blog-channel lead conversion by 35%.
Earlier at Start University, I led a team of 20 SEO writers and developed style guidelines and audit processes. I began there writing and positioning SEO articles for the education sector.
