Gabriela Molina
@gabrielamolina
Content marketing leader driving SEO growth and scalable content operations.
What I'm looking for
I am a content marketing leader with 7+ years of experience building SEO-driven growth strategies for SaaS and tech companies. I focus on measurable business impact, process optimization, and cross-functional collaboration to scale content programs and improve discoverability.
As Head of Content Marketing and former Director of Content, I designed full-funnel strategies across SEO, newsletters, LinkedIn, and LLM visibility, grew organic channels substantially, and improved domain authority through structured audits and topical authority work. I also build AI-powered editorial workflows that increase production efficiency and support GTM initiatives.
I manage and mentor writing teams, coordinate with product and design for launch alignment, and produce high-performing long-form and localized content. I bring a data-driven mindset and a track record of lifting traffic, engagement, and conversion through content architecture and targeted SEO clusters.
Experience
Work history, roles, and key accomplishments
Head of Content Marketing
Influencer Hero
Jun 2024 - Present (1 year 8 months)
Designed and executed full-funnel content strategy across SEO, newsletter, LinkedIn, and LLM initiatives, growing LinkedIn followers from 3,000 to 14,000 and newsletter subscribers from 4,000 to ~10,000 while improving content production efficiency by ~40%.
Freelance SEO Writer
Classpop!
Oct 2022 - Present (3 years 4 months)
Produce long-form experiential SEO content and localized search strategies for gastronomy, tourism, and lifestyle verticals to drive high-intent organic traffic and engagement.
Director of Content
DistantJob
Feb 2020 - Jun 2024 (4 years 4 months)
Led company-wide SEO and content strategy, driving ~150% organic traffic growth and improving domain authority by ~15–20 points while scaling content production ~50% and managing a team of 6–8 writers and technical contributors.
Journalism Fellow
GetSetUp
Aug 2022 - Nov 2022 (3 months)
Selected as the only international fellow in a Harvard-supported journalism program and produced in-depth human-interest stories featuring senior community leaders in Argentina.
Travel Content Writer
Arrivedo
Feb 2018 - Nov 2018 (9 months)
Created tourism and gastronomy guides and conducted hotel interviews to produce localized guest-experience content that improved traveler engagement.
Education
Degrees, certifications, and relevant coursework
Universidad Católica Argentina
Journalism
2017 - 2022
Completed a Journalism program at Universidad Católica Argentina from August 2017 to June 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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