Aneeqa Ilyas
@aneeqailyas
Senior lead generation specialist turning B2B/B2C outreach into qualified meetings, MQL→SQL conversions, and revenue growth.
What I'm looking for
I’m a Senior Lead Generation Specialist with 3+ years in the tech industry, focused on helping businesses grow across both B2B and B2C markets. I create growth opportunities by optimizing and developing outreach strategies, then measuring performance to reach higher targets.
At Arhamsoft Pvt Ltd (Jan 2024–Present), I manage two high-performing teams and run end-to-end sales processes, including daily standups, weekly/monthly performance reviews, and C-level reporting. I designed a data-driven performance framework with KPIs to evaluate team performance and improve conversion rates from MQLs to SQLs—driving a 35% uplift through multi-touch, ICP-aligned cadences and delivering 30+ qualified meetings monthly via outbound cadences.
I also strengthen teams through training new hires and mentoring developers navigating the US and European hiring landscape. Previously as a Business Development Executive (Apr 2022–Jan 2024), I worked on LinkedIn and job portals, mastered the full sales cycle, managed CRM pipelines with 100% accuracy, and contributed to over USD 100K in sales in the first year while doubling the figure in the second; I’m ready to bring this same execution-focused, results-driven approach to your growth goals.
Experience
Work history, roles, and key accomplishments
Senior Lead Generation Specialist
Arhamsoft Pvt Ltd
Jan 2024 - Present (2 years 5 months)
Managed two lead generation teams (B2B/B2C) and led end-to-end sales processes, producing 30+ qualified meetings monthly. Built KPI-driven outreach programs and improved MQL-to-SQL conversion by 35% through ICP-aligned multi-touch cadences and C-level reporting.
Business Development Executive
Arhamsoft Pvt Ltd
Apr 2022 - Jan 2024 (1 year 9 months)
Generated B2B/B2C leads using LinkedIn, job portals, and outreach tools, scheduling 20+ sales meetings per month. Drove revenue growth by building and nurturing pipelines that delivered $100K+ in sales in the first year and doubled it in the second year.
Education
Degrees, certifications, and relevant coursework
University of Central Punjab
Bachelor's Degree in Computer Science, Computer Science
2017 - 2021
Earned a Bachelor's degree in Computer Science from the University of Central Punjab from 2017 to 2021.
Availability
Location
Authorized to work in
Job categories
Skills
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