Andrew Troukhan

Consulted on lifecycle email strategy and Klaviyo optimization for a World Cup 2026 football prediction and sweepstakes application. Audited the signup-to-activation journey and designed a behavioral activation framework.

Managed lifecycle and promotional email marketing for a 1M+ subscriber e-commerce database. Built and optimized Klaviyo campaigns and automated flows across welcome, onboarding, abandoned cart, upsell, post-purchase, and re-engagement journeys.

Built automated lead-generation and email workflows using Customer.io, Mailshake, Zapier, and Phantombuster. Created mass and one-off campaigns, HTML emails, and lifecycle sequences for B2B and e-commerce use cases.

Automated prospect nurturing via MailChimp and Pipedrive; connected Zapier, Twilio, and MailChimp for multi-channel workflows. Used segmentation to improve engagement and created dashboards to track pre-sales efficiency.

Rebuilt customer-journey sequences in Acoustic; migrated data and workflows into a Salesforce-integrated ESP. Designed and optimized HTML campaigns and worked on deliverability and domain reputation.

Developed automated campaigns and custom reporting queries.

Managed B2B outbound and demand-generation activities for a business intelligence software company. Built targeted outreach across 500+ U.S. and European companies; generated 1,600+ outreach activities and maintained a forecast of approximately $400K.

Managed $1M+ marketing budgets and $2M+ opportunity pipelines; led partner training and customer acquisition programs. Contributed to programs generating 20 deals / $400K revenue and $2M in opportunities.

Managed $1M+ marketing budgets and $2M+ opportunity pipelines; led partner training and customer acquisition programs.

Managed $1M+ marketing budgets and $2M+ opportunity pipelines; led partner training and customer acquisition programs. Received business/achievement awards.

Completed Digital Marketing training at Kellogg School of Management in 2016.

Master's degree in International and European Law from European Humanities University, Lithuania, completed in 2007.

Earned the Cambridge Certificate in Advanced English (C1) from International House, Minsk in 2005.

Qualified as a Legal Advisor from Belarusian State University in 2000.

Completed the Intuit Mailchimp Email Marketing Professional Certificate.