At Organic Apps, I work on email and CRM for subscription fitness apps, from triggered campaigns to post-purchase upsell and transactional communications. I use hypotheses and A/B tests to measure Purchase CVR, ARPU, and revenue.
I migrated email flows from eSputnik to Maestra, helping double email’s share of web purchases from 4.9% to 9.9%. I also added personal-coach emails to a triggered promo flow, increasing Purchase CVR by 44% and ARPU by 86%.
I built an upsell email flow from MVP to scale, reaching 2.7x email revenue and 157% quarter-over-quarter order growth. I also connected Maestra to Claude via MCP to support email production, flow setup, copywriting, and test analysis.
