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Vadim Inyahin

@vadiminyahin

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Content marketing lead for iGaming & affiliates, driving SEO, localization, and editorial quality across GEOs.

Belarus

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What I'm looking for

I’m looking to lead end-to-end content for iGaming/affiliate brands—owning SEO + localization, editorial quality, lifecycle copy, and scalable publishing in WordPress, with smart use of analytics and AI to drive relevance, compliance, and performance.

I’m a content marketing lead with 4+ years across iGaming and affiliate. I plan, write, localize, and ship content strategy for casino and betting brands in EN / RU / ES—from SEO blogs and landing pages to bonus and lifecycle copy.

I coordinate freelance writers and site managers, own editorial quality and tone of voice, and run content audits plus competitor research to shape what we publish. I also publish end to end in WordPress with hands-on HTML, while running lifecycle email, push, and Telegram trigger sequences by segment, and using AI-assisted production at scale.

Experience

Work history, roles, and key accomplishments

Current

Content & Editorial Marketing Lead

Current

iGaming Project (NDA)

Dec 2025 - Present (7 months)

Planned, wrote, localized, and shipped SEO and lifecycle content for casino and betting brands in EN/RU/ES, owning editorial quality and tone of voice. Coordinated freelance writers/site managers and published end-to-end in WordPress using hands-on HTML.

IGaming Content Content Strategy Editorial Tone Of Voice Localization Competitor Research Excerpt)HTML CSS Affiliate Content And Bonuses Telegram Web Analytics Jira Confluence

Current

Content Marketing Lead

Current

LosPóllos.com

Oct 2024 - Present (1 year 9 months)

Owned content marketing for an affiliate network across Dating and iGaming verticals, covering SEO blog creation, localization, editorial standards, and landing pages. Coordinated freelance production, ran content audits, and published end-to-end in WordPress with AI-assisted workflows.

Content Marketing Localization Editorial Standards Content Auditing Jira Confluence Claude Code Web Analytics HTML CSS

Marketing Lead

Truck1.eu

Oct 2023 - Sep 2024 (11 months)

Built a data-driven marketing strategy based on customer analysis and worked cross-functionally with SEO, design, and development on digital content performance. Conducted competitive research, optimized positioning/pricing, and used LTV and channel analysis to reallocate budgets.

Data Driven Marketing SEO Collaboration Content Performance Competitive Research Positioning Pricing Optimization LTV Budget Reallocation (Retention Vs Acquisition)AI Tools

CMO / Chief Marketing Officer

Hybrid Europe

Jan 2023 - Oct 2023 (9 months)

Led email marketing and campaign launch activities across the EU and emerging markets, including localized case studies and positioning content. Built a LinkedIn community, expanded into Latin America and India, and ran trade shows, webinars, and offline events.

Email Marketing Content Strategy Copywriting Design Coordination Positioning B2B Marketing Market Development Team Management Trade Shows Webinars Offline Events

Digital Marketer

MyFace

Nov 2021 - Oct 2023 (1 year 11 months)

Created content and outreach to acquire clients for Instagram filter development and Metaverse activations. Ran segmented EU email campaigns with personalized offers and supported lead growth through webinars and LinkedIn Ads while working with major brands.