Anastasia Palonik
@anastasiapalonik
I’m a marketing automation and B2B demand generation pro turning ABM and lifecycle into revenue growth.
ZimbabweWhat I'm looking for
I’m an ambitious, very proactive marketing automation professional with 10+ years of experience helping B2B companies turn marketing challenges into growth strategies. I focus on lifecycle and email marketing, full-funnel optimization, and customer journey improvements that directly impact revenue.
At Simpler Media Group, I owned an ABM strategy for 20+ enterprise clients and built multi-channel, multi-touch ABM campaigns delivered within budget. I designed triggered Marketo programs, improved lead database segmentation, partnered with Sales on target account strategy, and used A/B testing and performance analysis to find performance leaks and push data-backed adjustments—while managing LinkedIn company profiles to convert followers into qualified leads.
Earlier roles strengthened my end-to-end execution mindset: I led SEM, SEO, PPC, CRO, and Inbound to drive 70% YoY lead growth, built automated email funnels that drove 40k contacts with a 30% conversion increase, and managed teams from 3 marketing managers up to a first-built team of 7. I also owned marketing setup from scratch and expanded acquisition through paid and organic channels, always validating what works through continuous testing.
Experience
Work history, roles, and key accomplishments
Senior Campaign Strategist
Simpler Media Group
Jan 2020 - Present (6 years 5 months)
Owned ABM strategy for 20+ enterprise clients, building multi-channel, multi-touch campaigns and optimizing for best result within budget. Partnered with Sales to refine target accounts and improve CAC/ROAS, designing triggered Marketo programs and triggered email/lifecycle journeys to grow and nurture pipeline.
Growth Hacking Manager
DEIP - Open Innovation Network
Jan 2019 - Jan 2020 (1 year)
Advanced technical infrastructure to support funnel growth and conversions while identifying creative, cost-efficient customer acquisition channels. Ran continuous experiments to validate performance and executed audience segmentation and social/media optimization alongside Marketo automation and paid media.
User Acquisition Manager
Amasty
Jan 2018 - Jan 2019 (1 year)
Managed full-cycle paid social/search acquisition campaigns to drive leads, owning budgets and reporting performance against KPIs. Led ad creative testing with design/video teams and tracked CPA, CTR, and CPC, executing iterative A/B experiments in Facebook and Google Ads.
Senior Marketing Manager
Digiteum
Jan 2016 - Jan 2018 (2 years)
Led organizational marketing strategy and execution across SEM, SEO, PPC, CRO, and inbound, driving 70% YoY lead growth. Built automated email funnels (40k contacts) and increased conversion rate by 30% while managing a team of 3 marketing managers.
Digital Marketing Manager
VRP Consulting
Jan 2014 - Jan 2016 (2 years)
Joined as the first marketing professional and set up lead generation strategy in the first year while building and managing a 7-person marketing team. Owned social media (Facebook/LinkedIn/Xing), blog, email, and SEO, supporting tactical and strategic guidance across marketing functions.
Leadgen Manager
ScienceSoft
Jan 2013 - Jan 2014 (1 year)
Researched and identified new business opportunities and supported outbound lead generation activities. Organized and participated in company trade shows to drive networking and pipeline growth.
Education
Degrees, certifications, and relevant coursework
Belorussian State Economic University
Master of Science, Marketing Management
Master of Science in Marketing Management from Belorussian State Economic University.
Availability
Location
Zimbabwe
Poland
BelarusSalary expectations
Job categories
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