Open to opportunities

Andres Vivanco

@andresvivanco

Message

I turn social media, Meta Ads, and content into qualified leads and measurable revenue.

Canada

Message

What I'm looking for

I'm seeking a Social Media Manager or Digital Marketing Specialist role in Winnipeg or a remote/hybrid role in Canada, where I can drive measurable growth through social strategy, paid campaigns, content, lead generation, and conversion optimization.

I've turned digital presence into measurable business outcomes for brands including ENEL Chile, Falabella, ProChile, and local businesses in Winnipeg. At Sprinter Auto Repair, I launched Meta Ads lead-generation campaigns that achieved low CPL in their first campaign cycle.

Across Acelerador, Grupo Acento, and iCrossing Latin America, I've led full-funnel digital strategy, paid social campaigns, content production, audience growth, conversion optimization, and reporting for private, public, academic, and B2B clients. My work helped Universidad Adolfo Ibáñez achieve full enrollment, built Errazuriz Consultores' LinkedIn presence from zero, and drove rapid enrollment growth for Athletic Study Center.

With a journalism background and a Master in Management, I bring a storytelling mindset grounded in results, from social media and brand communications to landing-page optimization and lead generation. I'm Meta Ads Certified, bilingual in English and Spanish, and based in Winnipeg.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Sprinter Auto Repair

Mar 2026 - Present (8 months)

-Launched Meta Ads lead generation campaigns for a local auto repair business, achieving low CPL within the first campaign cycle—significantly below industry benchmarks for the automotive services sector.
-Managed full-cycle campaign strategy: monthly budget allocation, audience segmentation, A/B creative testing, and performance optimization from awareness to conversion.
-Produced photo and video

Digital Marketing Social Media Marketing Strategy Meta Ads Lead Generation Content Creation A B Testing performance reporting

Senior Project Manager

Grupo Acento

Jul 2014 - Dec 2025 (11 years 5 months)

Lead and manage projects in Strategic Marketing, Trade Marketing, and Digital Marketing for current partners and new clients.

Social Media

Digital Marketing Manager

Acelerador

Jan 2016 - Jul 2025 (9 years 6 months)

-Managed full-funnel Meta Ads campaigns and digital strategy for a multi-client portfolio across industries, consistently delivering measurable growth in leads, enrollments, and brand awareness. Oversaw creative and production teams across multiple concurrent campaigns, managing full workflows from briefing through final delivery of digital assets and campaign materials.

-Drove great Instagram au

Marketing Campaigns Media Planning Performance Marketing Digital Media Comercio Electrónico Digital Marketing Publicidad Para Redes Sociales

Digital Marketing Specialist

iCrossing Latin America

Aug 2014 - Aug 2015 (1 year)

-Designed and executed social media strategies for high-profile clients including the Chilean Ministry of Foreign Affairs and Universidad Adolfo Ibanez.

-Developed the digital content strategy for Universidad Adolfo Ibanez, contributing to the university becoming the first in Chile to achieve full enrollment that year - a historic institutional milestone.

-Produced and managed editorial content

Social Media Social Media Marketing Digital Marketing Web Analytics Métricas De Marketing

Communications & Digital Marketing Specialist

ProChile

Sep 2012 - Jan 2014 (1 year 4 months)

-Built the digital presence of a government innovation fund entirely from scratch, driving hundreds of qualified applicants through digital channels and demonstrating the ability to create conversion-focused ecosystems at institutional scale.

-Planned and executed digital marketing initiatives to strengthen the Undersecretary of International Economic Relationships' online presence and public eng

Brand Development Social Media Social Media Marketing Traditional Media Web Analytics Digital Marketing Métricas De Marketing

Postgraduate Lecturer

Universidad Mayor

Jun 2012 - Dec 2013 (1 year 6 months)

- Taught the module “The Impact of Social Media on Business Objectives” within the Community Manager & Social Media postgraduate diploma program.

- Covered strategy models, brand positioning, case studies, and trends to connect social media execution with commercial results.

Social Media Social Media Marketing Digital Marketing

Digital Marketing Supervisor

Media Interactive

Mar 2012 - Sep 2012 (6 months)

- Supervised teams responsible for the end-to-end positioning of brands on social media.

- Developed digital marketing strategies and experiences connecting companies with users and customers.

Social Media Social Media Marketing Media Planning Digital Marketing Métricas De Marketing

Social Media Manager

Media Interactive

Mar 2010 - Mar 2012 (2 years)

- Led the digital marketing team that positioned Falabella as the #1 retail brand on social media across Latin America, achieving the most followed Facebook brand page in the region, dramatically multiplying content views, and reaching record-high engagement rates within one year.

- Designed and executed campaigns, contests, and social activations; managed customer service and digital crisis coor

Social Media Social Media Marketing Digital Marketing

Journalist | Community Manager

Canal 13 TV Channel

Dec 2007 - Jan 2011 (3 years 1 month)

- Reporting and producing stories for Tele13 Tarde, Tele13, and Telenoche newscasts.

- Produced, edited, and coordinated Tele13 Online newscasts (Chile’s first 24/7 online news channel).

- Managed digital communications for Tele13 Online social newscast accounts. Wrote scripts, voiced pieces, edited audiovisual content, and anchored live segments.

Social Media Social Media Marketing Traditional Media