Andres Vivanco

-Launched Meta Ads lead generation campaigns for a local auto repair business, achieving low CPL within the first campaign cycle—significantly below industry benchmarks for the automotive services sector.
-Managed full-cycle campaign strategy: monthly budget allocation, audience segmentation, A/B creative testing, and performance optimization from awareness to conversion.
-Produced photo and video

Lead and manage projects in Strategic Marketing, Trade Marketing, and Digital Marketing for current partners and new clients.

-Managed full-funnel Meta Ads campaigns and digital strategy for a multi-client portfolio across industries, consistently delivering measurable growth in leads, enrollments, and brand awareness. Oversaw creative and production teams across multiple concurrent campaigns, managing full workflows from briefing through final delivery of digital assets and campaign materials.

-Drove great Instagram au

-Designed and executed social media strategies for high-profile clients including the Chilean Ministry of Foreign Affairs and Universidad Adolfo Ibanez.

-Developed the digital content strategy for Universidad Adolfo Ibanez, contributing to the university becoming the first in Chile to achieve full enrollment that year - a historic institutional milestone.

-Produced and managed editorial content

-Built the digital presence of a government innovation fund entirely from scratch, driving hundreds of qualified applicants through digital channels and demonstrating the ability to create conversion-focused ecosystems at institutional scale.

-Planned and executed digital marketing initiatives to strengthen the Undersecretary of International Economic Relationships' online presence and public eng

- Taught the module “The Impact of Social Media on Business Objectives” within the Community Manager & Social Media postgraduate diploma program.

- Covered strategy models, brand positioning, case studies, and trends to connect social media execution with commercial results.

- Supervised teams responsible for the end-to-end positioning of brands on social media.

- Developed digital marketing strategies and experiences connecting companies with users and customers.

- Led the digital marketing team that positioned Falabella as the #1 retail brand on social media across Latin America, achieving the most followed Facebook brand page in the region, dramatically multiplying content views, and reaching record-high engagement rates within one year.

- Designed and executed campaigns, contests, and social activations; managed customer service and digital crisis coor

- Reporting and producing stories for Tele13 Tarde, Tele13, and Telenoche newscasts.

- Produced, edited, and coordinated Tele13 Online newscasts (Chile’s first 24/7 online news channel).

- Managed digital communications for Tele13 Online social newscast accounts. Wrote scripts, voiced pieces, edited audiovisual content, and anchored live segments.

Earned a Bachelor's Degree in Social Communication with a focus on Journalism.