At Laboratorios Eurostaga S.A., I coordinate pharmaceutical marketing and strategic commercial support, including an annual medical congress held simultaneously in Quito, Cuenca, and Guayaquil. I also plan and execute events for physicians, pharmacies, and distributors.
I manage vendors for POP and promotional materials and coordinate with the marketing team, designer, and community manager on campaigns and digital content. On field visits, I accompany medical sales representatives, verify strategy implementation, and conduct mystery-shopper visits at pharmacies.
Earlier, I worked in digital strategy, institutional communications, and marketing analysis at Agencia de Imagen Pública, Agora Comunicaciones, Golden Companies, and Radio Casa de la Cultura Ecuatoriana. My work included digital monitoring, campaign planning, lead-generation strategies, and management reports using data from Close Up.
