At Vidya Technology, I planned and executed integrated demand generation campaigns across paid media, content marketing, SEO, and email. I managed Google Ads and LinkedIn Ads campaigns and analyzed funnel data to identify optimization opportunities.
I supported go-to-market initiatives for Asset Integrity Management solutions in Oil & Gas, Mining, and other industrial sectors. Working with sales, engineering, and product teams, I helped translate complex industrial technologies into customer-focused value propositions.
I supported expansion into the U.S. market through demand generation and positioning initiatives, and co-authored an award-winning technical paper presented at an Oil & Gas conference in Latin America. Earlier, as an SEO Assistant at i-Cherry, I developed B2B SEO strategies and worked on keyword research, on-page optimization, and SEO copywriting.
