Iveta Montserrat

As a marketing and brand expert with over 14 years of experience, I have honed my skills in strategic thinking and hands-on execution. My recent focus has been on email marketing and leveraging generative AI to enhance creativity and streamline processes. I hold an Ing. Degree in Marketing from the University of Finance and Administration in Prague, where I completed my Master Thesis on Internet Marketing.

In my freelance role as a Digital Marketing Manager, I successfully launched the Velatto espresso brand, exceeding sales goals by 20% in the first month through targeted email marketing campaigns and generative AI ads. My efforts have consistently resulted in significant improvements, such as a 50% increase in newsletter open rates for Aromaniac over two years and a 30% revenue increase from email marketing automation strategies.

As a Managing Partner and Brand Consultant, I have collaborated with over 50 founders and leadership teams to align brand strategies with their business goals. My work has included planning qualitative and quantitative customer research and writing expert articles on brand strategy for platforms like Forbes. I am passionate about using innovative approaches to drive measurable results and engage audiences effectively.