Tatiana Hoffman

As a Product Marketing Manager with over a decade of experience in the SaaS industry, I specialize in crafting compelling positioning and messaging for AI-driven analytics solutions. My journey has been marked by a commitment to bridging technical expertise with engaging narratives that resonate with diverse audiences. I am passionate about empowering businesses to leverage AI for deeper customer insights and measurable success.

In my recent role at Adjust, I developed messaging and positioning strategies that resulted in a 30% increase in sales-qualified leads and improved market differentiation. My collaborative approach with Product, Sales, and Marketing teams has driven successful go-to-market strategies for new AI features, significantly enhancing product adoption across global markets. I take pride in my ability to conduct thorough market analysis and customer interviews, which have led to the successful release of multiple revenue-generating updates.

Throughout my career, I have consistently focused on customer experience optimization and sales enablement, creating impactful materials that have driven substantial increases in closed deals and customer retention. With a strong foundation in both product management and marketing, I am dedicated to delivering innovative solutions that meet customer needs and drive business growth.