Anastasia Lagosha

At AI Digital, I partnered with the CEO, COO, and executive leadership to scale a global programmatic advertising and marketing operations business from 45 to 600 employees.

I led operations for a 100–150-person team across six groups and built scalable operating models across Media, Planning, Client Service, Creative, Product, and Data. I also launched AI Digital's AI Creative Studio from concept to delivery, defining its commercial framework, hiring model, vendor ecosystem, and AI Video, AI Audio, HTML5, Rich Media, and creative-production services.

I led a portfolio of 20+ transformation and automation initiatives, including an AI reporting tool that cut reporting time by 90% and saved 1,500+ hours annually. I designed the company's first enterprise-wide Performance Management Framework, improving employee satisfaction with review clarity by 27%.

Earlier, I led integrated marketing programs and built 50+ digital and media strategies for brands including Kia, Samsung, McDonald's, Abbott, Citroën, Air France, KLM, and Reckitt Benckiser. I bring hands-on programmatic media, creative production, people management, and change-management experience to building practical, scalable businesses.