Looking for a job

Ananya choudhary

@ananyachoudhary1

Message

I build AI-powered ecommerce products that improve conversion, retention, and customer experience.

India

Message

What I'm looking for

I'm looking to build and scale customer-facing, AI-powered products where I can own strategy, experimentation, growth, retention, and measurable ecommerce outcomes.

At TMRW, Aditya Birla Fashion and Retail, I own the CX and retention charter across eight D2C brands, shaping product strategy for Nobero, Bewakoof, and NautiNati.

I built an in-house Agentic AI CX chatbot across six core use cases, replacing six vendors at 15× lower cost while reaching 70% CSAT and 65% automation. I also architected self-serve CX across app and WhatsApp, reducing customer-experience queries by 40%.

I've launched growth products that move commerce metrics: Nobero’s app delivered 3× higher conversion and 10% higher AOV than web, while Shop the Look generated a 9.6× lift in look orders. My work spans app adoption, deals, recommendations, delivery, search, CRM, and retention.

I bring hands-on product development, experimentation, and analytics to 0→1 and optimization work, using SQL, Python, BigQuery, GA4/Firebase Analytics, and tools including Typesense, MoEngage, CleverTap, Figma, and Jira.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

TMRW, Aditya Birla Fashion and Retail Ltd.

Jul 2025 - Present (1 year 2 months)

Owns CX and retention charter across 8 D2C brands, driving product strategy for Nobero, Bewakoof, and NautiNati. Built an in-house Agentic AI CX chatbot and launched app-exclusive deals platform, achieving significant cost savings and engagement lifts.

Product Strategy CX Retention Agentic AI LLM Analytics A B Testing Roadmapping Stakeholder Management

Associate Product Manager

TMRW, Aditya Birla Fashion and Retail Ltd.

Nov 2024 - Jul 2025 (8 months)

Led end-to-end product development across Bewakoof, Nobero, and NN, delivering 25+ high-impact features. Launched the Nobero App and orchestrated fast delivery on Bewakoof, driving significant conversion and revenue improvements.

Product Development AI Search Typesense Mo Engage CRM NPS A B Testing SQL Python BigQuery Databricks GA4 Firebase Analytics Jira Figma N8n Claude Gemini Shopify CleverTap

Product Manager Intern

TMRW, Aditya Birla Fashion and Retail Ltd.

Jul 2024 - Nov 2024 (4 months)

Optimized Bewakoof's product details page and experimented with cart recommendations on Nobero, increasing conversion rates. Conducted A/B testing and root cause analysis to uncover actionable insights.

A B Testing Root Cause Analysis Product Optimization SQL Python BigQuery Databricks GA4 Firebase Analytics Jira Figma N8n Claude Gemini Shopify CleverTap Mo Engage

Product and Growth Manager Intern

Zevi

Jun 2023 - Aug 2023 (2 months)

Revamped product card layout and redesigned search widget to improve usability. Diagnosed search issues and developed solution decks, accelerating user acquisition by 20%.