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Karan Kukreti

@karankukreti

Growth Product Manager at Bajaj Finance, delivering AI products including a chatbot generating ~₹27 Cr in incremental revenue.

India

Message

At Bajaj Finance Limited, I drive AI projects for retail business across B2B and B2C. I launched Conversational AI chatbots that delivered approximately ₹27 Cr in incremental revenue.

I built Blu, a B2B discovery chatbot spanning product, offer, store, and loan eligibility journeys. Its hybrid API and RAG knowledge layer supports real-time responses, and the bot handles 1 Mn interactions per month.

I also developed a Vision AI solution to identify existing Bajaj customers at partner stores and deliver personalized offers. After a pilot across 450+ stores, initial results showed an 18% increase in transactions.

Previously, at Intelligent Retail Pvt. Ltd. (Ripplr) and FirstCry.com, I worked on inventory integrations, delivery app adoption, and customer support products. My work included improving delivery success and increasing traffic-to-lead conversion through product and funnel improvements.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Product Manager

Current

Bajaj Finance Limited

Oct 2023 - Present (3 years 1 month)

Built a Conversational AI discovery chatbot (Blu) for the B2B business, unifying multiple journeys across 73+ intents, and drove it from BRD to launch, now handling 1 Mn interactions per month. Developed a Vision AI solution for identifying existing customers in partner stores, and owned an Extended Warranty chatbot and the Bajaj Mall O2O platform.

Associate Product Manager

Intelligent Retail Pvt. Ltd. (Ripplr)

Jan 2023 - Sep 2023 (8 months)

Drove end-to-end REST API integration of the StockOne inventory management system, reducing operational turnaround time by 17% and improving data accuracy by 23%. Increased SmartOps delivery app adoption from 53% to 67% through UX redesigns and A/B tests, and implemented geo-fencing to decrease last-mile cancellations by 9%.

REST APIs Technical Documentation UAT UX Design A B Testing Data Driven Geofencing Product Management

Assistant Product Manager

FirstCry.com

Jun 2021 - Dec 2022 (1 year 6 months)

Increased traffic-to-lead conversion by 12.5% and daily lead generation by 28% through funnel improvements in the FirstCry Parenting section. Designed and deployed features in the proprietary CRM system, reducing support-ticket turnaround time by 26%, and built an end-to-end voice automation solution that reduced support ticket volume by 16%.

Funnel Optimization CRM

Voice Automation

Product Management A B Testing Customer Service Operations

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies (NMIMS)

MBA, Finance

2026 -

Pursuing an MBA in Finance with an expected completion in 2028.

Govind Ballabh Pant Engineering College

B.Tech, Production Engineering

2016 - 2020

Completed a Bachelor of Technology in Production Engineering from 2016 to 2020.

IBM

Artificial Intelligence Essentials, Artificial Intelligence

Certification in Artificial Intelligence Essentials covering AI techniques, AI-driven product development, building neural networks, and driving business value through AI.