Ananya Chakraborti
@ananyachakraborti
Senior B2B marketing strategist driving content-led demand, SEO, and LinkedIn growth across EV, IoT, and V&V.
IndiaWhat I'm looking for
I’m a Senior B2B Marketing Strategist with 5+ years of full ownership over technical content strategy, growth marketing, and paid media—especially in EV, embedded systems, IoT, and V&V.
I deliver measurable pipeline outcomes through integrated demand generation. I drove 50% overall growth in qualified leads, with 40% growth in V&V leads and 30% growth in EV leads, combining content-led SEO with targeted LinkedIn paid programs.
I’m known for translating complex engineering concepts into high-impact, publication-ready assets. I architected and executed pillar-cluster SEO strategies (on-page optimisation, link-building, and content refreshes), and I manage end-to-end LinkedIn ad operations including campaign planning, creative production, geography-based targeting, A/B testing, and reporting via LinkedIn Campaign Manager.
I build content that maps to buyer journeys and converts. Through SME collaboration, my LinkedIn campaigns generated high-value leads that converted into client projects worth 12 Crore in revenue, and I’m currently building AI CORE agents to automate and accelerate marketing workflows.
Experience
Work history, roles, and key accomplishments
Senior Technical Content Strategist
Embitel Technologies
Dec 2021 - Present (4 years 6 months)
Drove 50% overall growth in qualified leads by combining content-led SEO with LinkedIn paid demand generation across EV, IoT, and V&V. Owned end-to-end LinkedIn ad operations, achieved 30% EV lead growth and 40% V&V lead growth, and supported client revenue contributions of 12 Crore through SME-driven campaigns.
Marketing Intern
Embitel Technologies
Aug 2021 - Nov 2021 (3 months)
Delivered technical content across EV and IoT units, contributing to a recognized performance that led to a pre-placement offer within 4 months. Supported content development aligned to the brand voice and multi-vertical marketing calendar.
Freelance Content Writer
Livingston Research / Truelancer
Nov 2020 - Aug 2021 (9 months)
Produced technical summaries, reviews, and comparative analyses for international clients, maintaining a 5-star freelance rating. Translated complex subject matter into clear, publication-ready deliverables.
Education
Degrees, certifications, and relevant coursework
Techno India Salt Lake
Bachelor of Technology, Electrical Engineering
Grade: GPA: 8.25 / 10
Completed a B.Tech in Electrical Engineering. Achieved a GPA of 8.25/10.
DAV Model School, Durgapur
Senior Secondary Certificate (AISSCE), Physics, Chemistry, Mathematics
Grade: 94% aggregate (CBSE)
Completed AISSCE (12th Grade) with PCM + English. Secured 94% aggregate (CBSE).
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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