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Aiswarya Menon

@aiswaryamenon

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B2B SaaS content marketer with 6 years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my content marketing skills to drive impactful results.

I am a B2B SaaS content marketer with six years of experience creating high-performing content that not only ranks but drives revenue. My expertise lies in translating complex SaaS features and terminology into compelling narratives that align with business goals and resonate with target audiences. I combine strong writing skills with keyword and competitive research grounded in proven SEO principles.

Throughout my career, I have successfully raised click-through rates by 83% and generated significant revenue for various brands. My work has enhanced organic engagement by 150% and improved search rankings for clients by optimizing content for high-intent keywords. I am proficient in using performance metrics to refine strategy and optimize content effectiveness, ensuring that my content not only meets but exceeds client expectations.

In my previous roles, I have owned and executed comprehensive content strategies, collaborated with cross-functional teams, and produced engaging content that drives lead generation and customer retention. I am passionate about leveraging data-driven insights to create user-focused content that simplifies complex features and enhances the overall user experience.

Experience

Work history, roles, and key accomplishments

SEO Content Writer

Boring Marketing

Apr 2024 - Mar 2025 (11 months)

Raised click-through rates by 83% and maximized average time on page by 67% using personality-infused content and E-E-A-T principles. Created comprehensive brand voice documentation for 10+ clients and enhanced organic engagement by 150% for SaaS clients with product-led content. Improved search rankings from page 3 to top 2 positions by optimizing content for high-intent keywords and developed a

SEO Content Strategy Performance Metrics Brand Voice Development Keyword Research Google Analytics Ahrefs SEMrush

Senior Content Writer

Lingpad

Jan 2022 - Sep 2023 (1 year 8 months)

Owned and executed the entire content strategy across product, marketing, and sales teams, boosting search visibility by 120% and leading cross-functional collaboration to translate complex features into user-focused content, yielding a 25% increase in free-to-paid conversions. Strategized and executed monthly email newsletters and promotional campaigns with 30% above-industry open rates and drove

Content Strategy Cross Functional Collaboration Email Marketing Social Media Marketing PLG Strategy Data Analysis Lead Generation Customer Retention

Content Writer

Translate By Humans

Jan 2022 - Oct 2022 (9 months)

Conceptualized a content strategy centered on educational blog posts and industry reports, boosting a 40% growth in website engagement within six months. Strengthened brand positioning through thought leadership content and PR support, implementing a comprehensive SEO strategy across 30+ web pages resulting in a 25% jump in SERP position. Revamped content review workflow incorporating three-stage

Content Strategy Positioning SEO Strategy Keyword Research Editing Proofreading

Education

Degrees, certifications, and relevant coursework

Curtin University

Master of Arts, Professional Writing and Publishing

Pursued advanced studies in writing and publishing, focusing on professional communication and content creation. Developed skills in various writing formats and the publishing industry.

SRM University

Bachelor of Engineering, Electronics and Instrumentation

Completed a Bachelor's degree focusing on the principles of electronics and instrumentation engineering. Gained foundational knowledge in circuit design, control systems, and measurement techniques.