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Anand Srinivasan

@anandsrinivasan

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Marketing strategy consultant at SEO/Digital PR, building GenAI search visibility strategies for clients.

United Arab Emirates

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As a freelance SEO/Digital PR consultant, I establish offsite strategy, website structure, content marketing, traffic analytics, and keyword ideation for clients including Oberlo (Shopify), Nextiva, and GetResponse.

I also developed online PR strategies to strengthen client brands and improve homepage visibility in GenAI search results, including ChatGPT, Perplexity, and Google Generative AI.

I founded Hubbion as a free alternative to paid SaaS tools and drove the ideation and execution of its Project Management and Meeting Room suites. The bootstrapped project gained over 5,000 signups and 20,000 monthly pageviews.

Experience

Work history, roles, and key accomplishments

Current

SEO/Digital PR Freelance

Current

Freelance

May 2013 - Present (13 years 5 months)

Established offsite strategy, online site structure, content marketing strategy, traffic analytics, keyword ideation, and overall traffic growth. Built an online PR strategy focused on GenAI search results to enhance brand visibility.

SEO Digital PR Content Marketing Traffic Analytics Keyword Research Generative Search Optimization (GEO)

Founder

Hubbion

Jan 2016 - Jan 2020 (4 years)

Founded a website as a side project to serve as a free alternative to paid SaaS tools. Drove complete ideation and execution of Project Management and Meeting Room suites, achieving over 5000 signups and 20,000 monthly pageviews.

Product Management SaaS Project Management Bootstrapping Web Development

Lead Generation Consultant

LeadJoint

May 2015 - Sep 2017 (2 years 4 months)

Founded a SaaS-based lead generation tool for SEO agencies, bootstrapping to over 50 enterprise clients. Relaunched in November 2023 as a lead generation agency for corporate debt funding.

Lead Generation SaaS SEO Bootstrapping Client Management

Business Head

Sify.com

Jan 2009 - Dec 2012 (3 years 11 months)

Headed the online portal division, responsible for growth of traffic and revenue across news portals including Finance, Sports, and News. Handled traffic exceeding 1 million daily visits during major events and launched various products in coordination with product teams.

Digital Media Traffic Growth Revenue Management Product Launch P&L management

AVP Products

160by2

Jan 2008 - Dec 2009 (1 year 11 months)

Handled P&L and traffic growth for 160by2.com, a leading free text messaging website. Increased traffic by over 35% and online advertising revenue by over 100% during this period.

Product Management P&L management Traffic Growth Online Advertising