
David Suaza
@davidsuaza
I build multi-channel marketing strategies that grow brands, audiences, partnerships, and destination demand.
What I'm looking for
I build multi-channel marketing strategies for high-growth brands, currently working on projects including MOTN, Animenia, Yas Winter Fest, BRED, Dubai Comedy Festival, and Nudog in the UAE.
At Abu Dhabi Music & Arts Foundation, I refreshed the brand identity and led PR, social, SEO, SEM, influencer, partnership, and automation initiatives. The work increased social following by 60%, generated 1.3 billion+ media reach, and delivered a 6x increase in partnership value.
Previously, I led destination, media, and digital growth for Abu Dhabi, Dubai, Michelin, Carat, and Orange—driving campaigns across global markets, launching digital ecosystems, and delivering measurable gains in awareness, engagement, traffic, sales, and tourism demand.
Experience
Work history, roles, and key accomplishments
Marketing Strategist & Multi-Channel Experience Architect
Freelance
Aug 2025 - Present (1 year 1 month)
Collaborating with high-growth brands to implement content narratives, AgentAI models, and marketing strategies that drive measurable results. Current projects include BRAG events and launching Nudog as a premium dog food brand in the UAE.
Head of Marketing & Business Development
Abu Dhabi Music & Arts Foundation
Sep 2023 - May 2025 (1 year 8 months)
Elevated festival visibility by launching a refreshed brand identity and executing full media strategy, resulting in a 60% increase in social media following, 1.3 billion+ media reach, and a 6x boost in partnership value. Led strategic partnerships with major brands and spearheaded digital transformation and marketing automation.
Senior Media Specialist
Department of Culture & Tourism
Jan 2019 - Dec 2023 (4 years 11 months)
Designed and executed integrated media campaigns to enhance Abu Dhabi's positioning as a top travel destination across tier 1 countries. Forged high-impact content partnerships with Spotify, NatGeo, Conde Nast, BBC, and Baidu, driving a 25% lift in brand awareness among affluent travellers.
Drove Michelin's regional digital growth strategy, increasing brand awareness and conversions for all passenger products in the Middle East, Africa, India and South Africa. Developed digital growth framework and increased sales by 20% YoY.
Media Manager
Department of Economy & Tourism
Jan 2015 - Dec 2016 (1 year 11 months)
Conceived and developed global digital media campaigns that helped Dubai attract a record 14.8M visitors in 2016.
Led Chevrolet–General Motors media strategy across the Middle East, establishing the digital ecosystem, increasing website traffic by 55%, and improving brand awareness and purchase intent by 30% in the GCC.
Acted as Mobile Consultant to drive awareness on mobile solutions and increase media spends for Carat's portfolio, exceeding yearly goal by 14%.
Content Manager
Orange
Jan 2010 - Dec 2012 (2 years 11 months)
Led content strategy for StarAfrica portal as part of Orange initiative to expand in the African market, increasing traffic x9 YoY and publishing more than 10K contents.
Education
Degrees, certifications, and relevant coursework
University of Cambridge
PGD, International Development
2017 - 2018
PGD in International Development from the University of Cambridge, 2017–2018.
Aix-Marseille University
Master's Degree, Communication & New Technologies
2009 - 2010
Master's Degree in Applied Research in Communication & New Technologies from Aix-Marseille University, 2009–2010.
Avignon University
Master's Degree, Management and International Trade
2007 - 2009
Master's Degree in Management and International Trade from Avignon University, 2007–2009.
Universidad Libre de Pereira
Ingeniero Financiero, Financial Engineering
2001 - 2006
Ingeniero Financiero from Universidad Libre de Pereira, 2001–2006.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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