Sarine Seissian
@sarineseissian
Senior development manager driving creator growth, content operations, and cross-platform strategy.
What I'm looking for
I am a creative, results-driven marketeer with deep expertise in digital content operations, creator management, and social media strategy. I currently lead channel growth and publishing workflows at TheSoul Publishing, driving revenue, views, and engagement while collaborating with design and production teams to deliver optimized content.
Previously, I managed creator onboarding and international collaborations at TheSoul Publishing and led regional and global brand efforts at AddBloom for the L'Oréal Group. I founded and grew a direct-to-consumer brand, achieved measurable improvements in onboarding efficiency and engagement metrics, and consistently use data-informed strategies to strengthen brand positioning and audience retention.
Experience
Work history, roles, and key accomplishments
Lead channel growth and publishing operations across platforms, optimizing workflows and metadata to drive revenue, views, and engagement while delivering monthly performance reports and strategic recommendations.
Founder & Owner
Skinvestment
Jan 2021 - Present (4 years 10 months)
Founded and grew a skincare brand, managing social media, ad campaigns, product design, logistics, and customer experience to acquire 150 active clients within two months.
Managed creator onboarding/offboarding and resolved platform issues to improve operations, cutting onboarding time and delays while optimizing creator support and content performance.
Social Media Manager
AddBloom
Oct 2021 - Jul 2024 (2 years 9 months)
Developed content strategies and managed 13 accounts, running 15+ campaigns and increasing followers 22% while securing a regional L’Oréal pitch win.
Education
Degrees, certifications, and relevant coursework
Saint Joseph University of Beirut
Master of Arts, Marketing and Advertising
Activities and societies: Organized summer camps and renovation missions; team leadership in social activities.
Completed a master's degree in Marketing and Advertising, focusing on marketing strategy, advertising principles, and brand management.
Lebanese University
Bachelor of Arts, Journalism
Activities and societies: Private tutoring and team leadership roles in extracurricular activities.
Completed a Bachelor of Arts in Journalism with coursework in reporting, media production, and communications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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