Anabela Garcia
@anabelagarcia
Strategic pharmaceutical digital leader driving commercial performance and digital transformation.
PortugalWhat I'm looking for
I am a strategic, results-oriented leader with over 20 years of international experience in the pharmaceutical industry, specialising in commercial performance, digital transformation and operational excellence. I combine deep business acumen with strong technological expertise to accelerate time-to-market and enhance customer journeys.
At AstraZeneca I led cross-functional teams, managed PMO and portfolio initiatives, and integrated CRM and omnichannel strategies (Salesforce, Veeva), delivering measurable impact such as a 25% rise in patient engagement and a 20% reduction in project timelines. I also managed budgets and vendor contracts exceeding €1M annually and launched digital platforms like Saudeflix.pt.
I am adept at stakeholder engagement, regulatory compliance (GxP, GDPR), and translating data-driven insights into commercial outcomes using Power BI, Tableau and SQL. I seek to bring digital leadership, cross-functional collaboration and measurable commercial results to my next role.
Experience
Work history, roles, and key accomplishments
ASDirected digital transformation and omnichannel marketing initiatives, launching Saudeflix.pt and a patient support platform that increased engagement 25% and reduced operational costs 15%, while managing budgets and vendor contracts over €1M annually.
ASDrove CRM adoption and commercial performance, implementing CRM 360° integration and standardising PMO frameworks to reduce project timelines by 20% and improve sales and marketing effectiveness.
ASLed European CRM IS/IT projects and governance, deploying CRM features and training programs that raised adoption and optimised cross-market system usage and support.
ASDirected regional CRM and medical inquiry platform rollouts across Latin America, ensuring compliance with global standards, improving scalability and enabling vendor collaboration through digital workshops.
ASImplemented a unified CRM across Portugal and Spain, streamlining systems integration and delivering measurable cost reductions and improved cross-border collaboration.
ASManaged cross-departmental IS/IT projects and outsourcing transitions, optimising vendor performance and delivering solutions compliant with global IT standards and budgets.
ASImplemented and optimised IQVIA CRM and knowledge management platforms, adapting systems to local market needs and supporting global projects to enhance execution.
ASSupported IS/IT initiatives and global deployments, contributing to system implementations and operational support across the organisation.
Education
Degrees, certifications, and relevant coursework
NOVA IMS
Master's Degree, Data-Driven Marketing
2018 - 2020
Master's Degree in Data-Driven Marketing with a specialisation in Marketing Intelligence completed between Feb 2018 and Jan 2020.
NOVA IMS
Post-Graduation, Information Management & Business Intelligence in Healthcare
2017 - 2018
Post-graduation in Information Management & Business Intelligence in Healthcare completed from Oct 2017 to Jun 2018.
Catholic University of Lisbon
Post-Graduation, Advanced Project Management
Post-graduation in Advanced Project Management (dates not provided).
ULUniversidade Lusófona
Degree, IS/IT Management
Degree in IS/IT Management (dates not provided).
Availability
Location
PortugalAuthorized to work in
Job categories
Skills
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