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Vishwanath Sreeraman

@vishwanathsreeraman

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Experienced analytics leader driving data-driven insights and AI initiatives.

Zimbabwe

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What I'm looking for

I seek a role that fosters innovation, embraces AI, and values data-driven insights.

With over 13 years of experience in digital, product, customer, and marketing analytics, I have honed my skills in leading high-performing teams to deliver actionable insights that drive business success. Currently, as a Senior Manager at Lowe's, I spearhead a global team of analysts, focusing on omni-channel retail analytics that supports both digital and store operations.

My role involves defining the long-term vision for analytics, aligning measurement strategies, and presenting insights to senior leadership. I have successfully piloted AI initiatives to enhance our analytics capabilities, enabling faster decision-making and improved customer experiences. My expertise in customer journey analytics and marketing optimization has consistently contributed to increased engagement and revenue growth.

I am passionate about mentoring my team, ensuring their continuous growth and skill development. By collaborating with cross-functional stakeholders, I strive to create a culture of data-driven decision-making that empowers teams to leverage analytics effectively.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital and Store Analytics

Current

Lowe's

Sep 2019 - Present (5 years 10 months)

Led a high-performing global team of analysts supporting digital and store operations, customer, and marketing analytics. Piloted multiple AI initiatives, including LLM and ML-powered classifications, to enhance site search and customer experience.

Digital Analytics Product Analytics Analytics Marketing Analytics LLM AI ML SQL Tableau

Product & Marketing Analytics - Senior Digital Analyst Specialist

Kelley Blue Book (KBB.com)

Oct 2016 - Sep 2019 (2 years 11 months)

Empowered digital product owners with data-driven strategic insights and actionable recommendations to optimize website experience. Focused on improving user engagement and driving revenue growth for products with $90M annual revenue.

Digital Analytics Optimization User Engagement Revenue Adobe Analytics Google Analytics A B Testing Excel

Senior Analyst Consultant, Marketing Analytics

Toyota

Apr 2014 - Oct 2016 (2 years 6 months)

Analyzed Toyota's website performance and marketing campaigns to provide key actionable recommendations. Focused on driving deeper engagement on Toyota's websites through data-driven insights.

Marketing Analytics Web Performance Campaign Analysis Data Analysis SPSS JMP Excel

Digital Analyst Consultant

Palio+Ignite (Inventiv Group)

Jul 2012 - Apr 2014 (1 year 9 months)

Served as a web analytics consultant for multiple clients in the Pharma industry. Provided expertise in web analytics for companies such as Abbott, Eli Lilly, and Gilead.

Web Analytics Consulting Data Analysis Adobe Analytics Google Analytics Client Management

Education

Degrees, certifications, and relevant coursework

University of Southern California, Marshall School of Business

Master of Business Administration, Business Administration

Completed a Master of Business Administration program at the University of Southern California, Marshall School of Business. The curriculum focused on developing comprehensive business acumen and strategic leadership skills.