At M75, I analyze client requirements, define strategic objectives, and structure operational roadmaps for customer service development and sales operations. I also drive and optimize strategic prospecting campaigns.
At ACM Canada, I managed complex client accounts, tracked deliverables and KPIs, and implemented Zoho Project and CRM tools to streamline communication between clients and executive leadership. I also handled operational risks and escalations.
My work has included organizational strategy consulting at PG Arpentage and a doctoral research project in management sciences at FSEG Sfax and Sherbrooke University School of Management. I use qualitative and quantitative methods to analyze complex data and develop optimization solutions.

