Amanda Moreland

Hired as the first product hire to build the product function from scratch, establishing roadmapping and structured customer feedback processes. Launched a Public API beta and a Zapier integration.

Owned data integrations, APIs/SDKs, platform architecture, and monetization across three teams (16 engineers, 1 designer). Designed and shipped Custom Events and Event Streams (event webhooks) and rebuilt OneSignal’s data model to person-centric, migrating billions of records; drove $1M revenue in year one and 20% ARR growth.

Replaced LaunchDarkly’s individual-user model with a flexible Contexts system that could target servers, devices, households, and automated systems. Launched the company’s first audience integration (Amplitude) and established the data partnership pattern for future integrations.

Led a compliant communications platform for financial services, shipping messaging, voice, social, and CRM features under strict regulatory requirements. Founded a quarterly customer advisory board (e.g., Allstate, Fidelity, Wells Fargo, American Family Insurance) that shaped 70% of the roadmap; achieved 2x revenue growth and +15 NPS.

Led a brand pivot for a consumer health app serving ~500K users. Built a targeting system that increased clinical study participation by 30% in three months.

Owned cost reconciliation at Twilio during pre-IPO and created a cross-org program to resolve a systemic data gap. Built financial data pipelines processing 100M+ transactions/day and powered real-time cost optimization, forecasting, and executive reporting.

Earned a B.S. in Biology with minors in Chemistry and Film Studies at St. Lawrence University.