Open to opportunities

Adil Bawany

@adilbawany

Message

I turn ecommerce, pricing, and product data into decisions leaders can act on.

Pakistan

Message

What I'm looking for

I'm open to remote, hybrid, and global opportunities where I can partner with leaders and engineers to turn analytics into measurable commercial and product decisions.

At Daraz (Alibaba Group), I turn marketplace data into live campaign decisions across traffic, conversion, basket economics, GMV, pricing, vouchers, sellers, and campaign supply. I built KPI frameworks for 50+ commercial stakeholders, unified reporting into a single source of truth, and reduced campaign refresh cycles from T-1 to roughly two hours across 12 major annual ecommerce events.

I’ve led 20+ A/B tests across ecommerce journeys, translated product questions into measurable hypotheses, and used funnel, cohort, retention, and channel analyses to guide product roadmaps, traffic planning, and budget allocation.

Earlier at Afiniti, I delivered SQL, Python, and Talend analytics for North American telecom clients, including onsite work in Seattle and Washington, DC. I’ve supported platforms handling 600K+ daily interactions, automated recurring workflows, and mentored analysts and engineers on data quality, reporting, and stakeholder delivery.

Experience

Work history, roles, and key accomplishments

Lead Campaign Data Specialist

Daraz (Alibaba Group)

Jan 2024 - Jun 2026 (2 years 5 months)

Partnered with Product and Commercial leadership on marketplace analytics, defining KPI frameworks and executive reporting. Productionized pricing analytics pipelines and unified reporting layers to accelerate campaign refresh cycles.

SQL Python Data Modeling KPI Design Executive Reporting Pricing Analytics Commercial Analytics ETL Tableau Power BI FineBI

Lead Product UX/UI Analyst

Daraz (Alibaba Group)

May 2023 - Dec 2023 (7 months)

Led experimentation across core ecommerce journeys, analyzing 20+ A/B tests and funnel performance to inform product decisions. Translated product questions into hypotheses and measurement plans for cross-functional partners.

SQL Python Experimentation A B Testing Product Analytics Funnel Analysis Data Visualization

Lead Business Performance and Traffic Analyst

Daraz (Alibaba Group)

May 2022 - Apr 2023 (11 months)

Developed acquisition and funnel measurement across channels to improve visibility into incremental GMV and channel quality. Delivered decision-support analysis on channel efficiency and presented growth analyses to senior leadership.

SQL Python Commercial Analytics Channel Cohort Analysis Funnel Analysis Executive Reporting

Data Analyst

Afiniti

Sep 2020 - Apr 2022 (1 year 7 months)

Delivered client-facing SQL and Python analytics for North American telecom accounts, implementing Talend ETL pipelines with data-quality controls. Automated recurring analytical workflows to reduce data assembly time.

SQL Python Talend ETL Data Modeling Data Quality

Senior Software Engineer (Data and Analytics)

Afiniti

Apr 2016 - Sep 2020 (4 years 5 months)

Delivered production analytics for North American telecom clients, supporting platforms handling 600K+ daily interactions. Automated Talend workflows and mentored 20+ engineers, establishing a Seattle Command Center for operational visibility.

SQL Python Talend ETL Data Validation Monitoring Mentor

T24 ERP Analyst

Meezan Bank

Feb 2013 - Jul 2014 (1 year 5 months)

Bridged business and technology on Temenos T24 core banking ERP, gathering requirements and translating them into system enhancements. Coordinated with international vendors on releases and strengthened financial data integrity.

ERP Requirements Gathering Data Integrity Vendor Management