Amel Farhat

Serve as the senior strategic bridge between research operations and client delivery, ensuring every output is analytically rigorous and strategically relevant for external audiences, while building the operational and AI infrastructure that lets research quality scale.
- Transform complex, multi-source research data into compelling, decision-ready narratives that allow clients to immediately unde

- Conduct in-depth quantitative and qualitative research to generate actionable insights, driving data-informed decision-making in global markets.
- Moderate and conduct interviews across all major regions (North & South America, Europe, Africa, Middle East, South Asia, Southeast Asia, East Asia, Oceania) to uncover market dynamics, consumer behaviors, and cultural trends.
- Design and execute A/B

Focus: Urbanization in Mountain Areas & Environmental Planning
- Led research on urban transformation processes in Malaysian hill stations, exploring their environmental, social, and economic impacts.
- Conducted quantitative and qualitative analyses to assess urbanization trends, aligning findings with national and international climate policy frameworks.
- Developed environmental impact assessme

- Completed 50+ research projects, delivering data-driven insights and strategic recommendations.
- Conducted 900+ stakeholder interviews across Europe, Asia, and the Middle East, analyzing regional market needs.
- Conducted qualitative and quantitative research, including surveys, customer journey mapping, personas, and story-telling
- Provided insights for top global brands in transportation, fi

Courses Taught: Globalization & Asian Cities, Sustainable City, Urban Planning, and Planetary Urbanization
Teaching Practices and Engagement:
- Applied digital technologies and urban planning concepts in teaching practices
- Developed case-based learning approaches for urban sustainability
- Created interactive learning materials emphasizing real-world applications
Administrative Coordination:
- O

Strategic Urban Development and Municipal Planning Projects:
- Ensured alignment between construction projects and municipal masterplans through strategic analysis across Dubai and Abu Dhabi
- Conducted comprehensive feasibility studies examining land use restrictions, infrastructure capacity, and development opportunities
- Developed strategic recommendations for optimizing construction project c

Doctor of Philosophy in Geography from the National University of Singapore, completed from 2013 to 2018.