At L.E.K. Consulting, I advise on strategy and transaction engagements, including due diligence, growth strategy, and go-to-market work across healthcare, consumer goods, and other sectors. I build data-driven market models and stress-test business plans using research and proprietary and public databases.
I led a six-month engagement for a GCC government on a luxury smart city megaproject, covering demand forecasting, needs assessment, and large-scale survey management. I reported directly to senior stakeholders and directed cross-office teams delivering recommendations to C-level clients and government stakeholders.
Earlier, I conducted investment analysis at Impact Partners and supported M&A transaction execution at Natixis Partners. At beIN Media Group, I negotiated advertising and partnership deals, developed B2B subscription sales, and contributed to commercial planning for AFCON and Copa America.
