Amandine Coudert

- Defined and executed the go-to-market strategy for a concierge pediatric healthcare startup.
- Led the full marketing function across growth, CRM, digital marketing, partnerships, community engagement, events, and brand.
- Managed customer acquisition through Meta Ads, HubSpot CRM, referral partnerships, and lifecycle marketing.
- Built and optimized 20+ automated workflows, nurture journeys, an

- Defined brand positioning and messaging framework for UHNW audience
- Led website development and brand identity structuring
- Supported the end-to-end digital launch of a UHNW investment firm.

- Built LinkedIn & Instagram strategy aligned with luxury positioning
- Defined content pillars and editorial roadmap
- Produced 6 months launch content to drive visibility and credibility

Actito
Client: MATMUT
France | 1-year contract

Led CRM marketing strategy and campaign execution for MATMUT, a major French insurance group, during a transition phase prior to the creation of a new internal CRM team.

- Led CRM strategy & campaign execution (email, automation)
- Delivered 6–7 email campaigns per week with associated workflows. (nearly 700 campaigns over two years).
- Built and op

Supported marketing and communication initiatives within the Strategic Marketing team of a global professional services firm.

Key contributions:

• Contributed to the development and execution of marketing and communication projects
• Developed marketing materials and client-facing presentations
• Coordinated internal communication initiatives across teams
• Conducted market research and competit

Led the implementation of marketing initiatives for a leading luxury department store, supporting brand partnerships and in-store customer engagement.

- Executed integrated CRM campaigns across email, SMS, and print for a luxury retail environment.
- Managed a CRM database of approximately 1 million customer contacts.
- Planned and executed recurring CRM campaigns targeting an average of 500,000

Managed CRM initiatives and loyalty programs across multiple European markets for leading fashion and lingerie brands.

Key contributions:

• Oversaw loyalty program operations across France, Germany, Belgium, Luxembourg, and Switzerland
• Managed customer engagement campaigns including email, mobile marketing, and newsletters
• Coordinated campaign planning, targeting, and execution across CRM ch

Supported CRM marketing initiatives for lingerie and ready-to-wear brands across several European markets.

Key contributions:

• Coordinated loyalty program campaigns across France, Belgium, and Spain
• Managed CRM communications including email, mobile campaigns, and newsletters
• Supported campaign development including agency briefings and creative mock-ups
• Analyzed campaign performance and

Supported international public relations initiatives for a global beauty brand across multiple markets.

Key contributions:

• Assisted with international product launch monitoring across 27 countries
• Created press and PR communication materials
• Coordinated press events and media relations activities
• Managed product inventories and PR sample distribution
• Supported PR operations including r

Supported marketing and audience analysis initiatives for leading media brands including ELLE and Public.

Key contributions:

• Conducted audience and advertising performance analysis using OJD and ONE studies
• Developed communication tools and insights to support the sales team
• Contributed to media planning and advertising proposals across fashion, beauty, and lifestyle sectors
• Performed co