I'm launching Formula 1 Grand Prix Plaza's brand, digital presence, and customer engagement strategy for a first-of-its-kind entertainment destination. I develop omnichannel campaigns across email, social media, mobile, web, partnerships, and experiential activations, using performance analytics and consumer insights to drive awareness and revenue.
Previously, I led external communications and marketing campaigns for the Las Vegas Raiders, Allegiant Stadium, Raiderettes, and Raider Image, managing a team and campaigns from briefing through reporting. My experience also includes rebranding and growth marketing at Home365, direct marketing at Tropicana Las Vegas, and partnership analytics and proposals for the Kansas City Royals.
