Open to opportunities

Amanda Makabali

@amandamakabali

Growth & business development leader building revenue systems, scalable go-to-market strategies, and brand-driven growth.

United States

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What I'm looking for

I’m looking for a role where I can own growth strategy end-to-end—building revenue systems, brand-driven go-to-market, and KPI-backed execution. I want a team that values strategy, culture, and measurable outcomes.

I’m a business development and growth executive with nearly a decade of experience building revenue systems, organizational structures, and scalable go-to-market strategies across consumer, creator, and tech-enabled industries. I bring a rare generalist edge across new revenue stream creation, forecasting, gap analysis, team hierarchy design, and KPI frameworks—powered by content, brand, and social.

I’ve combined hands-on brand and creative direction with operational systems to scale results fast, including growing client businesses from $0 to $4M+ in under two years. At System2/Avida, I led a full company rebrand, rebuilt the website’s value proposition and messaging, and drove zero-ad organic growth—scaling Instagram and TikTok audiences and generating 300%+ follower and lead growth. I also delivered impact metrics like 101%–422% MRR growth, $828K+ in gross revenue in 4 months for a single creator, and challenge-based campaigns that drove major lead and client increases.

After delivering measurable growth and leading that transformation, I co-founded ConvertID, a privacy-first, AI-powered adtech startup, contributing to platform development and shaping go-to-market strategy from the ground up. Now I work as an independent consultant—partnering with brands and founders to unlock growth at the intersection of strategy, operations, and culture through brand strategy, social media systems, and full-funnel content programs.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant (Freelance)

Current

Freelance & Contract

Feb 2026 - Present (6 months)

Partner with brands, startups, and creators to develop brand strategy, social media systems, and full-funnel content programs. Advise on go-to-market strategy, influencer/UGC programs, and creator monetization frameworks for DTC, SaaS, and creator-economy verticals.

Brand Strategy Social Media Strategy Go To Market Strategy Influencer Marketing Full Funnel Marketing Creator Economy DTC SaaS

Current

Social Media Expert & Strategist

Current

Independent Growth Consultant

Jan 2016 - Present (10 years 7 months)

Scaled influencer and personal brand accounts using funnel strategy, organic content, and paid campaigns. Managed end-to-end video production and built influencer/creator relationship pipelines, including negotiated collaborations and UGC-style content for brand campaigns.

Social Media Strategy Influencer Marketing Funnel Strategy Organic Content Trend Jacking Video Production

Co-Founder & VP of Growth

ConvertID

Feb 2025 - Feb 2026 (1 year)

Co-founded a privacy-first, AI-powered demand-side platform (DSP) and contributed to platform development and product positioning. Led go-to-market strategy, brand identity, and early demand generation, building messaging architecture and an early adoption pipeline.

Demand Side Platform (DSP)GDPR CCPA Compliance Product Positioning Messaging Go To Market Strategy Brand Identity Demand Generation

Head of Branding & Social

System2 / Avida

Dec 2024 - Nov 2025 (11 months)

Led a full company rebrand, including brand identity design and website UX/copy overhaul. Directed creative production and built a zero-ad organic social strategy across TikTok, Reels, livestreams, and UGC, driving large audience and lead/revenue growth.

Brand Identity Design Website Strategy Creative Direction Social Media Strategy TikTok Instagram Reels Live Streaming UGC Content Organic Social Strategy Analytics Reporting

Key Account Manager (U.S. Launch)

Lenus Ehealth

Jan 2021 - Jan 2024 (3 years)

Architected business infrastructure for a creator-led coaching company, scaling revenue from $0 to $4M+ in under two years. Hired and trained 17 coaches, designed KPI frameworks with retention-linked compensation, and managed the largest client portfolio with $3M ARR, ranking #1 Key Account Manager company-wide.

Key Account Management Revenue Operations KPIs Hiring Coaching Operations