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Amal lalAL
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Amal lal

@amallal

Marketing operations and GTM automation specialist building HubSpot systems, including 100+ implementations and workflows across connected platforms.

India
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As a freelance Marketing Operations & HubSpot Consultant, I build and optimize HubSpot and GTM automation across CRM architecture, lifecycle processes, and data operations. I design cross-platform workflows using HubSpot, Salesforce, Clay, Zapier, and APIs.

At KodeKloud, I owned HubSpot requirements across marketing operations and cross-functional GTM teams. I helped improve email open rates from 16% to 21–22% through campaign and audience optimization.

At V-NXT, I delivered HubSpot onboarding and implementations, translating business processes into CRM, marketing, and sales systems. I supported 50+ Enterprise accounts and contributed to 100+ implementations across HubSpot Sales, Marketing, and Service Hubs.

Across my work, I’ve handled migrations of up to 16M contacts and built workflows and automations across HubSpot and connected systems. I also use ChatGPT, Claude, and Gemini to accelerate workflow design, API work, troubleshooting, and documentation.

Experience

Work history, roles, and key accomplishments

IN
Current

Freelance Marketing Operations & HubSpot Consultant

Independent

Sep 2025 - Present (1 year 1 month)

Build and optimize HubSpot and GTM automation covering CRM architecture, lifecycle processes, workflows, segmentation, reporting, integrations, and data operations. Design cross-platform automations using HubSpot, Salesforce, Clay, Zapier, and APIs, including enrichment workflows.

VN

Sr. Onboarding Specialist

V-NXT

Feb 2018 - Jul 2023 (5 years 5 months)

Delivered HubSpot onboarding and implementation for clients, translating business processes into scalable CRM, marketing, and sales systems. Supported 50+ Enterprise accounts and contributed to 100+ implementations across HubSpot Sales, Marketing, and Service Hubs.

CR

Media & Program Intern

Center for Public Policy Research

Jan 2017 - Dec 2017 (11 months)

Internship at the Center for Public Policy Research, contributing to media and program activities.

QR

Marketing Analyst

Qrius

Jan 2017 - Dec 2017 (11 months)

Marketing Analyst at Qrius, supporting marketing analysis and strategy.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Bangalore logoIB

Indian Institute of Management Bangalore

Certification, Brand Management

2022 - 2022

Completed a certification in Brand Management in 2022.

Invest India logoII

Invest India

Certification, Startup India Learning Program

2018 - 2018

Completed the Startup India Learning Program in 2018.

Mahatma Gandhi University logoMU

Mahatma Gandhi University

Bachelor of Arts, Corporate Economics

2014 - 2017

Pursued a Bachelor of Arts in Corporate Economics from 2014 to 2017.

HubSpot Academy logoHA

HubSpot Academy

Certification, HubSpot

Earned multiple HubSpot certifications including Inbound Marketing, Sales Hub Software, and Marketing Hub Software.

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