At Latitude, I led analytics delivery for approximately 25 consumer insights, advertising effectiveness, and custom research projects per quarter. I translated brand, consumer, and campaign findings into audience-targeting and commercial recommendations, and designed and analyzed surveys for linear and streaming campaigns.
I standardized KPIs, documentation, and data-quality frameworks to shorten delivery timelines by up to four business days, and developed AI-assisted automations that reduced labor costs by at least $500 per project. Earlier, I analyzed media and survey datasets at Latitude and supported assessment research at Cambium Assessment.
