I currently provide methodological guidance, survey design support, sampling recommendations, and advanced analytics for agencies and enterprise clients as an Independent Market Research Consultant.
At Merkle, I developed research strategies with enterprise clients and designed sampling plans, questionnaires, weighting strategies, and statistical testing frameworks. My data-driven narratives informed CX and marketing strategies, and I secured repeat and expansion business across multiple six-figure research engagements.
At Dynata, I led survey research workstreams and analyst teams across concurrent client projects. I standardized weighting, segmentation, and choice modeling approaches for CX and Voice of Customer programs, and improved workflow automation to support analytical consistency and faster research turnaround.
Earlier, at The Modellers, I executed statistical analyses and translated findings into reports and strategic narratives. At Survey Sampling International, I managed survey data processing, analysis, and reporting, and established quality practices for client deliverables.
