Paula Kwiatkowski

Design and lead consumer research studies across methods, partnering with clients to define research objectives and learning plans. Manage studies end to end, including screener and questionnaire design, programming, field execution, data quality checks, analysis, and stakeholder readouts.

Acted as lead contact for clients, designing and implementing research methodologies to address business issues. Managed multiple client accounts and executed consumer market research projects from beginning to completion.

Directed the development and implementation of the quarterly Digital Marketing impact tracking study. Researched and analyzed shopper behavior at 100+ retail properties nationwide.

Oversaw all aspects of production coordination for consumer research, including vendor selection and management, budget monitoring, and quality execution of data collection. Delivered insights around peak seasons to refine promotions.

Provided detailed analysis of 180+ property sales data on a monthly, quarterly, yearly, and rolling forecast basis. Created custom and standardized reports for Finance, Marketing, and Executive departments.

Provided detailed analysis of 180+ property sales data and collected sales trends to drive decision-making tactics.

Maintained and analyzed weekly and monthly reports for the Pediatrics department, including occupancy, expense, and budget reports. Managed the petty cash fund and reconciled monthly audits.

Earned a Bachelor of Arts in Psychology from Purdue University in 1994.