Alyssa Ritfeld

Turned a founder's idea into a working company: six departments, playbooks converted into templates, QA checklists and processes, and the logic document that ties them together. Built the full OKR system and a quarterly rhythm, moving the company from a stabilize quarter to a scale quarter.

Took a business-to-business diaspora community from a domain name and one sentence to a launched brand, website, printed collateral and member journey, reaching 450+ people at launch. Led product and community strategy and partnership outreach.

Revived an older organization: launched its first website and a GoHighLevel CRM, and replaced word-of-mouth operations with documented processes. Planned and produced two back-to-back events with 570+ attendances.

Own brand and creative direction end to end for a New Orleans consulting firm: visual identity, a logo, a full website redesign and a published book. Ran 5+ workshop and offer launches, including a workshop that sold out all 11 seats.

Strategic operations partner to founder-led companies and nonprofits, often in a fractional capacity: diagnose how the business really runs, build the systems and program structure, and hand it back running.

Led a Diagnose phase in about 6 weeks: 9 stakeholder interviews and an anonymous survey, mapping 37 workflows. Brought requests arriving 4 different ways into 1 front door and designed a six-layer operating model, 4 SOPs and a phased plan with 30 and 60 day checkpoints.

Stepped in right after a launch and gave the business clarity and direction: documented what lived in the founder's head into an 8-phase launch system with reference docs and templates. Managed direct reports across coaching, systems and marketing.

Ran a regional economic development program: interviewed veterans and industry experts across health, aviation, finance and private equity and turned what colleges and employers each needed into a plan. Owned the product cycle for an app teaching college athletes about name, image and likeness rights and financial literacy.

Planned and ran 2 company offsites, including a four-night trip for about 30 people, owning venue and vendor negotiations and the budget. Produced developer events in 3 formats: a hackathon, activations during a major tech week, and a dinner for 60 to 90 fintech leaders.

Audited an advisory and change-management consultancy end to end, from how services were delivered to where information lived. Distilled 20 years of work into 15+ distinct services, each with its own offering and methodology, inside one service-catalog architecture in Airtable.

Led two connected health products as program lead, an electronic health records platform and its supply-chain platform, both developed during COVID. Led a cross-functional group of nearly 20 stakeholders and developers across 3 continents and introduced Scrum with standups and sprint planning.

Completed coursework in Biomedical Sciences at the University of Central Florida.

Earned the Google Project Management Certificate.

Earned the Google Agile Project Management Certificate.

Earned the Google Digital Marketing & E-Commerce Certificate.

Earned the Sustainability Analyst Certificate from Arizona State University.