Kenneth Leong
@kennethleong
Influencer & creator partnerships manager building KOL ecosystems and delivering measurable ROI across gaming and esports.
MalaysiaWhat I'm looking for
I’m a results-driven Influencer & Creator Partnerships Manager with 4+ years of experience spanning KOL acquisition, streamer program management, and multi-platform campaign execution. I focus on identifying high-value talent, negotiating commercial deals, and translating partnerships into measurable brand growth.
At Oneverse (DuaDua Live), I sourced and onboarded KOLs and streamers across Southeast Asia, led client acquisition for influencer-driven campaigns, and produced performance reporting that tracked KOL ROI, viewer engagement, and referral conversion. I also contributed to product roadmap planning by proposing UI/UX enhancements and helping prioritize new creator monetization features.
Earlier roles strengthened my end-to-end discipline: from recruiting and managing influencer partnerships with KPI alignment to building compliance-ready deliverables and optimizing content using competitor insights. I’ve also led multi-channel campaigns, managed a team of 6, and pioneered a streamer and KOL affiliate program—growing a Discord community to 300+ members—so I can build communities that sustain long-term partnerships.
Experience
Work history, roles, and key accomplishments
Influencer Marketing Manager
Finsmart Sdn Bhd
Apr 2025 - Mar 2026 (11 months)
Recruited and onboarded influencers aligned to company KPIs across financial and lifestyle verticals. Managed end-to-end campaign execution, maintained influencer partnership CRM, and delivered post-campaign reporting with market/competitor insights.
Senior Influencer Specialist
Oneverse
Jan 2025 - Jan 2026 (1 year)
Sourced, onboarded, and managed KOLs and streamers on DuaDua.live for gaming audiences across Southeast Asia. Led client acquisition, negotiated creator rates, and produced ROI and referral-conversion performance reporting.
Influencer Marketing Manager
T-Rex Esports
Apr 2024 - Apr 2025 (1 year)
Developed and executed influencer marketing campaigns for esports clients across Facebook, Instagram, and TikTok. Recruited KOL talent, negotiated rates, monitored deliverables for compliance, and served as the primary point of contact for creator and brand stakeholders.
Marketing Manager
Puzzle Planet Sdn Bhd
Oct 2023 - Apr 2024 (6 months)
Led a team of 6 to execute multi-channel marketing campaigns, managing timelines, delegation, and quality approvals. Set short- and long-term marketing KPIs, implemented SOPs for efficiency, and identified partner collaborations to expand online and offline reach.
Social Media Marketing Executive
Acer Malaysia
Jun 2022 - Feb 2023 (8 months)
Managed Acer Malaysia social platforms end-to-end, including content creation, community engagement, and ad performance oversight. Planned and executed integrated marketing campaigns and brand events across online and offline channels.
Junior Social Media Executive
Gamers Hideout
Aug 2021 - Feb 2022 (6 months)
Managed brand community engagement and customer support across social channels and handled partnership outreach. Pioneered a streamer and KOL affiliate program, growing a Discord community to 300+ members.
Education
Degrees, certifications, and relevant coursework
Kenneth hasn't added their education
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