At AppSecEngineer, SecurityReview.ai, and we45, I directed full-funnel content operations and audience growth across B2B technology platforms. Campaigns helped scale a subscription platform to more than 10,000 paid subscribers and over $1M in ARR.
I designed bi-weekly email campaigns that maintained an average 30% open rate through personalized messaging. I also managed production pipelines for blogs, landing pages, ad copy, and social content.
At Defiway and HowSimpl, I managed a team of three writers and established brand guidelines and editorial calendars. I created web copy, email nurtures, and blogs, with the work driving consistent Page 1 Google rankings.
My experience also includes social media strategy at Guidance Home Services, e-commerce copywriting at Dwyer Enterprise & Sellozo.io, and marketing copywriting at Wild Me. I’ve worked across content strategy, SEO, email marketing, and social campaigns in technology, e-commerce, and real estate.
