Crystal Faith Neri
@crystalfaithneri
I lead B2B SaaS content systems that convert complex products into demand.
PhilippinesWhat I'm looking for
I’m a strategic content and marketing lead with 6+ years in B2B SaaS, focused on turning complex products into clear buyer messaging. I build content systems and AI-assisted workflows that make editorial output faster, more consistent, and more measurable.
Most recently, I led revenue-execution work by shipping 24 launch-ready blog posts in 25 days and repairing a brand architecture failure that stopped a misdirected paid campaign. I also mapped AI answer-engine visibility from a 0% baseline, shifted the AEO plan from volume to placement, and designed a four-angle self-qualifying assessment funnel with per-angle attribution.
Experience
Work history, roles, and key accomplishments
Freelance Writer & Journalist
SunStar
Jan 2016 - Present (10 years 6 months)
Published travel and culture features for SunStar. Provided localization editing support for international SMEs.
Freelance Writer & Journalist
Mabuhay Magazine
Jan 2016 - Present (10 years 6 months)
Published travel and culture features for Mabuhay Magazine. Provided localization editing support for international SMEs.
Strategic Content & Marketing Lead
B2B SaaS, Revenue Execution Platform
Jan 2025 - Jan 2026 (1 year)
Built buyer-intent content systems and launch copy, improving answer-engine visibility and supporting funnel attribution. Standardized AI-assisted research/drafting into reusable workflows to reduce production time.
Senior Marketing Manager
Global Class
Jan 2023 - Jan 2024 (1 year)
Wrote integrated launch copy (email, landing page, press, social) behind a WSJ-bestselling book and tours in Korea and Vietnam. Built Kajabi funnels and email sequences that supported webinar sign-ups.
Marketing Manager
10X Innovation Lab
Jan 2020 - Jan 2024 (4 years)
Grew newsletters, blogs, and podcasts into top-three traffic sources across multiple markets within 18 months. Developed a company-wide content playbook and reusable launch assets including webinar scripts and speaker kits.
Education
Degrees, certifications, and relevant coursework
Academy of Art University
Bachelor of Arts, Multimedia Communications
Earned a B.A. in Multimedia Communications from Academy of Art University.
HubSpot Academy
HubSpot Inbound, Inbound Marketing
Completed HubSpot Inbound training through HubSpot Academy.
Semrush
Advanced Content Marketing & Content-Led SEO, Content-Led SEO
Completed Advanced Content Marketing & Content-Led SEO training (Semrush).
LinkedIn Learning
AI for Marketing, AI for Marketing
Completed AI for Marketing training through LinkedIn Learning.
Availability
Location
PhilippinesAuthorized to work in
Job categories
Skills
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