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Michael Angelo Zarate

@michaelangelozarate

Results-oriented Marketing Specialist with 10+ years of experience in digital marketing, e-commerce optimization, and Amazon strategies.

Philippines

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PROFESSIONAL SUMMARY

Results-oriented Marketing Specialist with 10+ years of experience in digital marketing, e-commerce optimization, and Amazon strategies. Proven track record driving sales growth through targeted keyword research (Helium 10), content creation, SEO, PPC/ad management, and data-driven campaign analysis. Excelled in increasing profits by 25%, boosting product visibility/rankings, and optimizing listings for Amazon and Shopify. Skilled in cross-channel promotions, event/project management, and content production (photos, videos, copy) to enhance brand engagement and conversions.

KEY SKILLS

Amazon Marketing & SEO (Helium 10, Backend Keywords, Product Research)

E-commerce Optimization (A+ Content, Listings, Conversion Rate Improvement)

Digital Marketing (Social Media, PPC, Content Strategy, Email) Keyword Research & Competitive Analysis (10,000+ Review Mining)

Content Creation (Ad Copy, Blog Articles, Videos, Photos, Captions)

Campaign Management & Analytics (Performance Metrics, ROI, Sales Events)

Project & Event Management (Planning to Execution, Post-Campaign Reporting)

Tools/Platforms: Amazon Seller Central, Shopify, YouTube, Google Analytics, Adobe Suite

Experience

Work history, roles, and key accomplishments

Current

Ecommerce Account Manager

Current

Inspired Home Co.

Jul 2022 - Present (3 years 9 months)

Keep a close relationship with account reps and category buyers
Stay abreast of new programs offered, new features released, updates, etc.
Have a keen eye for details of each platform and what has the biggest impact on exposure/revenue
Regularly check each platform dashboard, performance metrics, and reports
Work closely with channel reps and our internal teams to address any metrics

Brand Manager Brand Writing Brand Content Brand Marketing Brand Communications

Current

Marketing Specialist

Current

Freeup

Sep 2019 - Present (6 years 7 months)

Provided freelance digital marketing and e-commerce services including high-converting copy, Amazon/Shopify listing optimization, and data-driven campaign analysis that increased client profits by 25%.

Copywriting PPC Management Shopify Content Creation Analytics

Current

Marketing Strategist

Current

Freelance

Combined organic thinking and artificial intelligence to analyze user data in order to produce better marketing strategies, content, and SEO.

Artificial Intelligence Data Analysis Marketing Strategy Content Creation SEO

Account Manager

Inspired Home Co.

Jun 2022 - Dec 2024 (2 years 6 months)

Managed account relationships and promotional calendars, monitored performance metrics daily, and optimized advertising and pricing strategies to maximize exposure and ROI.

Account Management Amazon Seller Central Performance Analysis Pricing Strategy Stakeholder Management Reporting

Creative Director

ActiveGear

Jun 2021 - Oct 2021 (4 months)

Developed and executed Amazon marketing and content strategies, producing photos/videos and SEO-optimized assets that improved click-through and conversion rates and boosted organic rankings.

Amazon Marketing Content Production Photography SEO Copywriting YouTube Management Brand Creative

Marketing Specialist

Lilywinks

Feb 2020 - Dec 2020 (10 months)

Executed Amazon-focused marketing and created photo/video content and SEO copy that improved product rankings, click-through rates, and organic traffic for the brand.

Content Creation Video Production Copywriting YouTube Growth Graphic Design

Columnist

Baguio Chronicle

Jul 2012 - Aug 2019 (7 years 1 month)

Wrote reviews, news, and feature articles on films, TV, restaurants, and events, conducting research and photography to produce accurate, engaging print and digital content.

Journalism Feature Writing Research Photography Content Planning Fact Checking

Marketing Manager

Film Development Council of the Philippines

Sep 2011 - Dec 2017 (6 years 3 months)

Led promotion of film festivals and events, trained regional marketing officers, and coordinated cross-agency partnerships to drive attendance and institutional engagement.

Event Marketing Campaign Management Stakeholder Engagement Training Public Relations Copywriting Outreach

Filmmaker

Independent Filmmaker

Sep 2009 - Dec 2017 (8 years 3 months)

Wrote, directed, and edited films and screenplays across formats, participating in local and international film festivals as finalist and official selection.

Screenwriting Editing Production Management Storyboarding Visual Storytelling Festival Submissions