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Alvaro Barreto

@alvarobarreto

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I scale e-commerce growth through performance marketing, brand strategy, and AI automation.

Peru

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What I'm looking for

I'm looking to lead integrated marketing and growth initiatives where I can combine brand strategy, e-commerce, paid media, creative direction, and AI automation to build scalable digital revenue channels.

At Davines Peru, I lead marketing strategy, e-commerce, performance media, content, retail, and events for the brand. I manage a four-person team and connect creative direction with automated revenue-driving customer journeys.

I grew digital sales by 100% year over year in H1 2026, including 55% Shopify growth, while improving Meta Ads ROAS from 7.6x to 11.4x and Google Ads ROAS from 8.5x to 13.9x. I also built n8n-powered WhatsApp AI agents that generated PEN 56K in assisted B2C sales and delivered a 25x average ROAS for B2B lead generation.

Previously, I founded Weyka, delivering branding, websites, content production, and performance marketing for premium brands. My work spans Shopify, paid media, CRM, generative AI content, creative production, and brand activations across Peru.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Davines Peru (Debel Inversiones SAC)

Apr 2025 - Present (1 year 5 months)

Directed marketing strategy and a 4-person team, executing annual communication, retail, digital, and events plans. Consolidated e-commerce growth and architected AI agents for WhatsApp Business, significantly boosting digital revenue.

Team Leadership Marketing Strategy Ecommerce Shopify Klaviyo Meta Ads Google Ads N8n AI Agents WhatsApp Business Generative AI Higgsfield Performance Marketing Web Development

Brand Manager

Davines Peru (Debel Inversiones SAC)

Apr 2024 - Mar 2025 (11 months)

Developed and executed integrated brand strategy for Davines Peru across retail, digital, and professional channels. Led product launches, nationwide activations, and represented the brand to regional and HQ stakeholders.

Brand Strategy Product Launch Retail Digital Marketing Event Management Content Production Stakeholder Management

Social Media Manager

Davines Peru (Debel Inversiones SAC)

Apr 2023 - Mar 2024 (11 months)

Designed and developed the official Davines Peru website on Shopify, establishing digital sales infrastructure. Managed content strategy, paid media, and influencer collaborations, while supporting partner salons with digital marketing mentoring.

Shopify Ecommerce Content Strategy Meta Ads TikTok Influencer Marketing Digital Marketing Web Development

Founder & Managing Director

Weyka - Digital Agency

Jan 2020 - Mar 2023 (3 years 2 months)

Founded and directed a freelance digital agency providing brand identity, web development, and performance marketing services to premium brands. Delivered integrated campaigns and managed client relationships.

Brand Identity Web Development WordPress Shopify Meta Ads Performance Marketing Project Management Client Management

Social Media Manager

Mercado Negro

Feb 2022 - Feb 2023 (1 year)

Directed content strategy and multi-platform digital presence to maximize engagement in the advertising sector. Designed and monitored Meta Ads campaigns and analyzed performance with Google Analytics.

Content Strategy Social Media Meta Ads Google Analytics KPI Analysis Reporting

Creative Copywriter Intern

Circus Grey

Aug 2018 - Dec 2019 (1 year 4 months)

Developed creative concepts and 360-degree advertising copy for key accounts including Gloria, Toyota, Sodimac, and CPP. Produced TV and radio scripts, mailings, digital content, and BTL materials.

Copywriting Creative Concepts Advertising TV Scriptwriting Radio Scripts Digital Content BTL