Daniel Chapeyquen
@danielchapeyquen
Marketing professional specializing in digital strategies and brand positioning.
What I'm looking for
I am a dedicated marketing professional with extensive experience in digital marketing, brand positioning, and campaign management. Currently, I teach Social Media at Toulouse Lautrec, where I share my expertise in digital platforms, content creation, and metrics with aspiring marketers. My journey in marketing has equipped me with a robust skill set that includes managing successful campaigns across various platforms, including META and TikTok Ads.
Throughout my career, I have held leadership roles in marketing, where I successfully led teams and coordinated events that enhanced brand visibility and engagement. My work at companies like Sportbet Perú and Grupo Recupera involved relaunching brands and implementing growth marketing strategies that resulted in significant increases in sales and customer engagement. I thrive on challenges and am passionate about helping businesses achieve their marketing goals through innovative strategies and effective execution.
Experience
Work history, roles, and key accomplishments
Docente de Social Media
Toulouse Lautrec
Dec 2023 - Present (1 year 5 months)
Docente en la especialización de plataformas digitales, contenidos y métricas, apoyando con recursos de otras plataformas y publicidad paga.
Lider de Marketing
Educa Edtech
Sep 2023 - Jan 2024 (4 months)
Responsable de la tropicalización para el mercado hispano, configuraciones en META, lanzamiento de campañas digitales y supervisión de agencias.
Jefe de Marketing
Dargui Tours
Jul 2022 - Dec 2023 (1 year 5 months)
Lideré el área de marketing y publicidad, coordinando eventos BTL, activaciones y supervisando campañas en META y Google Ads.
Líder de Marketing
Sportbet Perú - KingTech
Oct 2021 - Dec 2022 (1 year 2 months)
Supervisé plataformas digitales, campañas y contenido, coordinando con influencers y proveedores para activaciones y eventos.
Jefe de Marketing
Grupo Recupera
Sep 2020 - Dec 2021 (1 year 3 months)
Encargado del relanzamiento de la marca, diseño y administración web, así como de estrategias de growth marketing y prospección de clientes.
Encargado de Marketing Digital
Adecco Perú
Jan 2020 - Jan 2021 (1 year)
Responsable del posicionamiento y soporte digital en redes sociales, implementando estrategias publicitarias y métricas de KPIs.
Analista de Marketing
SAPI MSA Perú
May 2018 - Dec 2019 (1 year 7 months)
Desarrollo de campañas publicitarias, análisis de mercado y benchmarking, con enfoque en growth marketing y producción de eventos.
Coordinador de Marketing
Infinity Creative
Oct 2016 - Sep 2018 (1 year 11 months)
Análisis de satisfacción del cliente, desarrollo de producto y supervisión de campañas en redes sociales y eventos.
Analista de Riesgo
Izipay
Nov 2009 - Jan 2015 (5 years 2 months)
Análisis de fraudes en la red de Mastercard, gestión de cargos y asistencia a comercios.
Asesor Comercial
Citibank
Sep 2005 - Sep 2006 (1 year)
Coordinación y dirección en el departamento de banca personal, enfocado en créditos y productos.
Education
Degrees, certifications, and relevant coursework
Instituto Peruano de Publicidad
Diplomado en Marketing Digital, Marketing Digital
2017 - 2018
Diploma in Digital Marketing integrated with strategic planning, SEO, KPI, and Ecommerce.
Instituto Toulouse Lautrec
Diplomado en Diseño y Arquitectura de Interiores, Diseño de Interiores
2012 - 2013
Studied Interior Design, focusing on design principles and space planning.
Universidad San Martin de Porres
Licenciatura en Publicidad/Relaciones Públicas, Relaciones Públicas
1998 - 2004
Studied Public Relations and Journalism, focusing on communication strategies and media relations.
Escuela de Bellas Artes
Diplomado en Diseño Gráfico/Artes Plásticas, Diseño Gráfico
1996 - 1998
Studied Graphic Design and Plastic Arts, emphasizing creativity and artistic expression.
Tech stack
Software and tools used professionally
Elementor
Shopify
Mailchimp
Gmail
Google Fonts
Adobe Fonts
Google Analytics
Adobe Photoshop
HTML5
F#
HubSpot
Google Workspace
Microsoft Office 365
Trello
WordPress
SEMrush
Microsoft Excel
Zoho Analytics
Popcorn Metrics
Zoho Support
Adobe Illustrator
Amazon Web Services (AWS)
Adobe Premiere Pro
Adobe After Effects
Microsoft Power BI
Google Ads
Calendly
Yoast
Availability
Location
Authorized to work in
Website
nexlevpe.comSalary expectations
Job categories
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