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Allyson Worsham

@allysonworsham

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Revenue enablement and GTM leader driving measurable growth across SaaS, enterprise tech, and media.

United States

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What I'm looking for

I seek roles focused on revenue and sales enablement where I can build scalable onboarding, GTM frameworks, and cross-functional programs to drive measurable pipeline and conversion growth.

I am a revenue enablement and go-to-market leader with 15 years of experience partnering with Sales, Marketing, and Product to improve revenue team performance and productivity. I build onboarding, enablement systems, and scalable operating models that drive measurable growth in pipeline, engagement, and conversion.

I've translated complex products and strategies into clear frameworks, training, and programs that accelerated adoption and execution — contributing to triple-digit YoY gains in engagement and performance and earning President's Club recognition. I lead cross-functional enablement, social strategy, and partner programs while implementing systems (Highspot, Airtable, HubSpot, Salesforce) to improve efficiency and impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Manager

Current

Sage

May 2025 - Present (9 months)

Owned North America social operating model, shifting to a strategy-led engine and driving major YoY gains including +317.5% content volume and +356.7% engagements while enabling cross-functional GTM execution.

Social Media Strategy Content To Conversion performance reporting Agency Management Influencer Partnerships KPI Analysis

Senior Partnerships Manager

SketchDeck

Apr 2024 - May 2025 (1 year 1 month)

Exceeded sales goals (Q4 +53%, Q3 +158%) and generated $700K pipeline in two months by leading client qualification, pitching, negotiation, and strategic account growth with a 71% initial-month close rate.

Client Services New Business Development Negotiation Pipeline Development Account Strategy Prospecting CRM

Marketing Director

VidMob

Jul 2019 - Sep 2023 (4 years 2 months)

Led global sales enablement platform rollout and built enablement infrastructure, improving sales efficiency up to 25% and growing case studies from 3 to 50+, while driving up to 15% increase in MQLs through events and programs.

Sales Enablement Highspot Customer Marketing Content Strategy Event Marketing

Associate Brand Strategist II

Twitter

May 2013 - Jul 2019 (6 years 2 months)

Developed and led brand campaigns and cross-functional programs for major accounts, contributing to ~$5M+ quarterly revenue and directing high-impact strategies such as HBO’s Game of Thrones S8 campaign.

Brand Strategy Campaign Management Cross Functional Collaboration Campaigns

Sales Planner

Scripps Networks Interactive

Jan 2010 - May 2013 (3 years 4 months)

Coordinated digital ad placement operations across 30+ accounts, executing campaigns ranging $10K–$500K and preparing sales proposals and strategic plans to drive revenue-generating placements.

Ad Operations Media Planning Sales Proposals Account Management Campaign Strategy Market Research