Lauren Carey
@laurencarey1
Sales enablement leader driving revenue growth through data-driven GTM strategies and scalable team development.
What I'm looking for
I am a sales enablement and client insights leader with a proven track record of building processes, programs, and teams that drive pipeline growth and revenue. I specialize in creating scalable inbound/outbound frameworks, onboarding programs, and multi-step sales campaigns that align Product, Marketing, and Regional Sales teams.
At Circana I led global inbound processes and enabled a 25-person Sales & Insights team, designed onboarding and training programs, and executed international tradeshows to optimize lead capture and conversion. I built automated workflows and reporting frameworks using HubSpot, SalesLoft, and CRM tools to improve lead routing and executive visibility.
Previously at Salesforce I consistently exceeded quotas, generated substantial closed business, and mentored BDRs on prospecting and tool adoption, leveraging Salesforce HVS and Tableau for pipeline management. At PepsiCo I led frontline route sales teams, negotiated contracts, and drove significant regional sales growth while owning meeting content and performance reviews.
I bring a data-driven, collaborative approach to enablement, strong cross-functional program management, and a focus on reducing ramp time and improving rep productivity through technology and structured training.
Experience
Work history, roles, and key accomplishments
Client Sales & Insights Sr Manager
Circana
Mar 2024 - Present (1 year 7 months)
Led global inbound campaign launches and managed a 25-person Sales & Insights team, executing 30 multi-step sales campaigns and 15 international tradeshows to drive consistent pipeline growth across US, EMEA, and APAC.
Sales Enablement
Circana
Jun 2023 - Mar 2024 (9 months)
Pioneered the Sales Enablement function, automating inbound workflows and creating the first Sales & Marketing Playbook to improve lead routing, deal velocity, and real-time reporting for executive leadership.
Generated over $400,000 in closed business through high-volume outreach (1,500+ calls/month), managed pipeline with Salesforce/HVS/Tableau, and mentored six BDRs to improve prospecting and outbound performance.
Led 14 Route Sales Representatives servicing 340 retail accounts and drove $7M in annual sales while exceeding quota by 105% and increasing service call volume by 109% in the Columbus zone.
Managed 7 Route Sales Representatives across 170 accounts, negotiated 72 CMA contracts, and leveraged Salesforce to track activities and present regional performance to senior leadership.
Education
Degrees, certifications, and relevant coursework
Bowling Green State University
Bachelor of Arts, Communication
Grade: 3.9 GPA
Completed a B.A. in Communication with a Minor in Psychology and a cumulative GPA of 3.9.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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