Open to opportunities

Rebecca Daugherty

@rebeccadaugherty

Message

I am a senior sales enablement and content strategist driving measurable GTM programs and partner engagement.

United States

Message

What I'm looking for

I'm seeking a leadership role in sales enablement or content strategy where I can lead cross-functional teams, design measurable GTM programs, drive partner engagement, and use data to improve communications and events in a collaborative, growth-oriented culture.

I lead sales enablement and channel communications teams to create measurable go-to-market programs that align sales, marketing, product, and brand priorities. I oversee governance of our enablement platform (Highspot), events, QBR content, and the development of sales tools and training to deliver clear business outcomes.

Previously I built integrated content strategies and managed production of visual assets, driving a 145% increase in pageviews and 275% increase in organic traffic. I combine data-driven decision making, audience segmentation, and collaborative messaging to improve partner engagement and scalable content operations.

Experience

Work history, roles, and key accomplishments

Current

Senior Channel Sales Enablement Manager

Current

GOJO

Dec 2022 - Present (2 years 9 months)

Lead a team focused on channel communications, sales enablement, and events, aligning programs to enterprise goals and measurable business outcomes. Govern GOJO's Highspot enablement platform, develop standardized QBR content, and drive cross-functional collaboration to improve partner engagement.

Sales Enablement Highspot Event Management Content Strategy QBRs

Social Media Marketing Manager

GOJO

Dec 2018 - Dec 2022 (4 years)

Built B2C and B2B brand strategies, message trees, and editorial calendars across social, paid search, and web to ensure integrated marketing communications. Established metrics and reporting frameworks to analyze and optimize performance against business objectives.

Social Media Strategy Content Strategy Paid Search Analytics Brand Communications Community Management

Market Development Associate II

GOJO

Apr 2018 - Dec 2018 (8 months)

Aligned cross-functional teams to develop and implement market-specific content strategies, value propositions, and launch plans that created awareness and demand for PURELL products. Conducted market research to identify opportunities and informed product and communication strategies.

Market Research Go To Market Content Strategy Value Proposition Product Launches Competitive Analysis

Content Strategy Manager

Performance Health

Oct 2015 - Apr 2018 (2 years 6 months)

Built integrated annual digital and editorial content strategies and managed production of video and photo shoots to generate high-quality visual assets. Created web content and analytics-driven campaigns that increased pageviews by 145% and organic traffic by 275%.

Content Strategy Video Production SEO Content Analytics Content Marketing CMS

Communications Specialist

Squirrels LLC

Apr 2014 - Oct 2015 (1 year 6 months)

Designed content marketing plans to generate organic web traffic, social media engagement, and leads, and developed content to position company and product brands within target markets. Executed content that supported lead generation and brand awareness objectives.

Content Marketing Social Media Lead Generation Copywriting Positioning