Allen Ortega

At Mob Entertainment, I lead marketing operations for Poppy Playtime, coordinating creative production, publishing, digital storefronts, promotional schedules, agencies, and external partners.

Previously at Blizzard Entertainment, I developed and executed global digital marketing strategies for Diablo IV. I led social campaign operations reaching 5M+ players and coordinated cross-functional marketing beats spanning live events, influencer integrations, sweepstakes, billboards, and celebrity partnerships.

I've also driven community and creator marketing at WB Games and Facebook Gaming, where I supported initiatives reaching 230M+ users. My work has included player and community engagement strategies for Gotham Knights, Hogwarts Legacy, Multiversus, Suicide Squad: Kill the Justice League, and other major game franchises.

Across HTC Viveport and Telltale Games, I built content, storefront, social, influencer, and operational workflows for large IPs including The Walking Dead, Minecraft, and Batman. I enjoy turning complex, deadline-driven initiatives into organized, high-quality experiences for players, teams, and publishing partners.