Cara Ciavarella

I’m a digital marketing and content strategist with over nine years of experience building brands through social media, performance-driven creative, and storytelling. My background spans nonprofit, SaaS, agency, and consumer-facing brands, where I’ve led multi-platform content strategies, managed cross-functional campaigns, and developed high-converting messaging across social, email, and web. I’ve scaled social audiences past 100,000 followers, increased engagement rates by up to 40 percent through data-driven optimization, and supported campaigns contributing to over $1 million in fundraising impact.

I specialize in turning complex ideas into clear, engaging narratives that resonate with real people. Whether developing short-form video, writing conversion-focused landing pages, managing content calendars, or coordinating creative workflows, I bring both strategy and execution to the table. I’m comfortable in fast-paced environments where ownership, iteration, and performance matter.

Outside of work, I’m passionate about storytelling, wellness, creative production, and learning how brands connect emotionally with their audiences. I enjoy blending creativity with structure, building systems that scale, and continuously refining messaging based on real-world feedback and data.